Joel Fernandez

Conception, Art Direction, Illustrations

I love solving problems and constraints are challenges that I love to take on. Like any Art Director, I also like copywriting and taglines.

Art Director at Euro-RSCG and Ogilvy..

I worked on brands such as Reebok,

Peugeot, Canal +, Amex, La laitière, Ford,

Thé éléphant, Fnac, Tang (Kraft) Perrier, J&B and Duracell.

For Ogilvy, I won the budgets for Fanta at European level, Jacquet and Eco-Emballage.

At Artefact, I developed new concepts in activation, social networks and all digital formats, an experience that introduced me to the world of data and Artificial Intelligence.

Freelance offline and online, I dedicate myself to new brands:

BNP, Marseille Provence Airport, Redwill, Applium, Buffalo Grill, Sncf, Lacoste... Brand creation

Conception is one of my strengths,

a good idea is an idea that can be adapted to all media.

film, Press, CRM, social media, banners, content, activation, emailing.

Research for new media, media hijacking, RTP, retargeting.

Illustrations, photo and film editing.