Freelancer profile translated to English.

Description

Precise words and impactful texts with your company's tonality

Texts that inform, entertain, and present your company's identity. With an understandable, lively writing style and persistent research, I create texts with added value and unique content.

I am Joel Debus — a self-employed copywriter, copywriter, and blogger from Cologne-Lindenthal. Targeted content marketing is familiar to me, and I know how to use customer insights and subtly incorporate them into texts. I write blog articles, product texts, company profiles, newsletters, and texts for social media campaigns.

In the last three years of my self-employment, I have written for the areas of logistics, recruiting, agriculture, animal husbandry, environmental protection, pest control, medicine, art, and design.

Above all, I have worked with small and medium-sized companies (15-30 employees). In this capacity, I also took on design tasks: graphic design, image editing, and illustration.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Köln (up to 30km)

MhM Handels GmbH
Product Copywriter
ARTS AND CRAFTS
September 2025 - December 2025 (3 months)
Düsseldorf, Germany
Von Meerbusch is an online shop of VMV-Handels GmbH.
It offers decorative and art objects.

My task was to write sales-promoting product texts — creative and individual. Special features and unique selling points of individual products were to be highlighted.

It was about a diverse assortment of epoxy figures, tin models, vases, and bronze statues. In total, about 400 texts under a tight deadline and an approaching shop launch.
Google Drive Search Engine Optimization (SEO) Microsoft Word Scrivener Mind Mapping
TruckHero Gmbh
Copywriter and Blogger
HUMAN RESOURCES
January 2023 - December 2025 (2 years and 11 months)
Köln, Germany
Truck Hero is a recruiting company that works with employees and employers, placing logistics specialists with transport companies.

My basic tasks were to generate interest in the company, fill the website with exciting and informative content, and communicate Truck Hero's identity, position, and opinion externally.

Blog: regular publication (2-4/month). Filled with everyday, technical, and sometimes political topics. Content that should resonate and be accepted in the B2C sector on the employee side and in the B2B sector on the employer side.

Blog design: appealing blogs that are not overloaded. Lightened up with graphics, images, and illustrations. Google-friendly through an SEO analysis.

Social Media Posts: Blog publications, supported by posts on social media channels (Facebook, Instagram, and LinkedIn). Creation of additional posts to announce company events: trade fairs, competitions, or opinion polls.

Newsletter: text and design, aimed at B2B customers. News about new offers and the economic situation in logistics.
Wordpress Canva GIMP Inkscape powerpoint
FUS Handels GmbH
Copywriter and Blogger
E-COMMERCE
November 2022 - November 2025 (3 years)
Köln, Germany
Feld und Stall is an online shop of FUS Handels GmbH. Agricultural products are offered. The target group consists of small and large agricultural businesses as well as hobby animal keepers.

My basic tasks were to make customers aware of the company, create informative and entertaining content about the products, and communicate the company's identity and attitude externally.

Blog: Regular blog posts (1-3 times a month). Topics that impart knowledge and create a reading experience. Integration of call-to-action elements.

Blog design: Design of simple blogs whose layouts correspond to the corporate design. Enriched with visual material: graphics, photos, and illustrations. Content optimized for Google through SEO analysis.

Social Media Posts: Social media posts that accompany the blog posts. Publication of additional posts concerning the agricultural world.
Wordpress Canva Photography krita Search Engine Optimization (SEO)