Joel Artigas Alcaraz

I drive digital products that grow, applying a data-driven approach and agile methodologies to maximize impact and profitability.

I lead the development and optimization of e-commerce and B2B/B2C SaaS platforms, aligning roadmap, metrics, and UX/UI with business objectives.

⚡️This is how I add value to companies:

↳ Define and prioritize product roadmaps aligned with business objectives.

↳ Coordinate internal teams and external partners (IT, marketing, performance, agencies) to execute high-impact initiatives.

↳ Establish and monitor key KPIs to measure success, identify opportunities, and guide decision-making.

↳ Analyze conversion, sales, and profitability metrics (P&L) to optimize the product lifecycle.

↳ Lead technical and content SEO strategies integrated into the digital roadmap.

↳ Optimize and manage the performance of Paid Media campaigns and acquisition/retention funnels.

↳ Manage the integration and optimization of CRM, automations, and user activation flows.

⚡️Featured Projects and Clients:

↳ Megaprofe, Mopec S.A., Matteria, Pallapupas, Reputación Online Legal, Onionlab, Indústries Elèctriques Soler, Madcoms, Integratek S.L.

⚡️Key Skills and Tools:

↳ Product Management: Roadmap, stakeholders, prioritization, UX/UI, analytics, and growth.

↳ E-commerce: Magento, Shopify, WooCommerce, Prestashop.

↳ Analytics and Metrics: GA4, GTM, GDS, Mixpanel, Hotjar.

↳ Growth Marketing: Google Ads, Meta Ads, Amazon Ads, SEO (SEMRush, Ahrefs, Sistrix).

↳ Team Management: Trello, Asana, Jira, Notion.

↳ CRM and Automation: Salesforce, SugarCRM, Mailchimp.

↳ Task Management: Trello, Asana, Active Collab, Wrike.

I led the product strategy and digital roadmap for a B2B/B2C e-commerce platform with over 3,500 SKUs and presence in +70 countries, coordinating internal teams and partners.

I managed the evolution of the platform and user experience, driving acquisition in national and international markets and consolidating the brand as a leader in the retail sector.

It was an experience that taught me the value of close relationships and the long-term vision characteristic of family businesses.

⚡️ Main Responsibilities:

↳ Responsible for digital product on Magento and Amazon Vendor platforms, optimizing functionalities and UX/UI.

↳ Product Owner for the technological improvement of the ERP (Baab) and for defining the product roadmap, aligned with business objectives.

↳ Coordination of an internal team and external partners for digital marketing, SEO, paid media, and IT.

↳ Definition of KPIs and performance analysis to guide strategic decisions.

↳ Supervision of technical and content SEO, achieving improvements in organic visibility and positioning.

↳ Design and performance of multi-channel Paid Media campaigns focused on conversion and ROI.

↳ Creation and optimization of acquisition and retention funnels through Email Marketing and automations.

↳ Preparation of strategic reports and presentation of results to stakeholders.

↳ Review and optimization of sales objectives, driving growth and profitability.

I defined and launched new digital products in the educational sector, managing the entire lifecycle from ideation to optimization.

I designed and implemented acquisition and monetization strategies that allowed us to sell hundreds of courses, programs, and master's degrees in Spain and Latin America, consolidating Kuestiona as a leader in the sector and the personal brand of its founder.

I gained solid experience in digital product management, agile methodologies, and multidisciplinary team leadership, thanks to an environment of continuous learning and great leadership.

⚡️ Milestones Achieved:

↳ Launch of an online educational community specializing in personal growth.

↳ Implementation and optimization of the SugarCRM CRM, integrating acquisition and loyalty processes.

↳ Application of Scrum methodology and Product Owner functions in digital project management.

↳ Creation of an innovative flexible pricing model (pay what you want), which boosted conversion and loyalty.

⚡️ Main Responsibilities:

↳ Direction and coordination of internal team and external partners for marketing, technology, and content.

↳ Design and implementation of results-oriented acquisition and conversion strategies.

↳ Supervision and optimization of technical and content SEO to improve organic positioning.

↳ Management of the e-commerce platform and coordination of usability improvements (UX&UI).

↳ Design, execution, and performance of multi-channel Paid Media campaigns.

↳ Creation and optimization of acquisition and retention funnels using Mailchimp and automations.

↳ Advanced reporting with Google Analytics and Google Data Studio for strategic decision-making.

↳ Supervision of commercial objectives and alignment with the overall growth strategy.