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Joe HoferJH

Joe Hofer

Corporate Storytelling & PR Strategy for B2B Brands

€600/day
Rosenheim, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joe

I help B2B companies translate complex products and services into clear, compelling stories for media, customers, and partners.

With over 30 years of experience in corporate communications, PR, and marketing, I develop communication strategies, sharpen corporate narratives, and support executives in strengthening their visibility and positioning.

My focus areas:

• PR and Communication Strategy
• Corporate Storytelling & Positioning
• CEO and LinkedIn Communication
• Trade Fair and Event Communication
• Corporate Presentations and Narratives

I work with start-ups, scale-ups, and established B2B companies seeking strategic communication support – pragmatically, clearly structured, and without agency overhead.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Studio 100 International GmbH
    Manager Corporate Communications & Events
    FILM AND AV
    March 2020 - Today (6 years and 4 months)
    Munich, Germany
    Corporate Communications (websites, national & international B2B PR, corporate identity, internal communication, media planning, trade fair and event organization, advertising material design, pitch and event presentations, strategic marketing (incl. budget responsibility)
    Corporate Communications Trade Fair Communication B2B Communication Presentations PR Strategy
  • m4e AG
    Senior Marketing & PR Manager
    FILM AND AV
    October 2007 - February 2021 (13 years and 4 months)
    Höhenkirchen-Siegertsbrunn, Germany
    Marketing Management, Brand Management, PR (national & international, ad hoc announcements), Trade Fair and Event Organization, Development of Corporate Design (incl. new homepage), Social Media, Sales Collateral, Annual Reports, Corporate Brochure, Budget Planning, Cinema Film Distribution (complete planning and implementation)
  • VCL Communications GmbH (VCL Film + Medien AG)
    Sales & Acquisitions Manager
    FILM AND AV
    July 2000 - September 2007 (7 years and 2 months)
    Munich, Germany
    Film rights trading and management, Lifecycle Management, Product Management & Marketing for Rights Portfolio

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Education

  • Communications Specialist (BAW)
    Bavarian Academy for Advertising
    1993
    Kommunikationswirt
  • Commercial Clerk (IHK)
    1991
    Bürokaufmann (IHK)

Skill set

Categories