Freelancer profile translated to English.
Back to original languageAbout Joseph
Holder of an MSc in International Marketing and Business Development, I am passionate about marketing and entrepreneurship, with a particular interest in the food and beverage sector. I have had the opportunity to collaborate with major international groups such as McDonald's, Burger King, and Nestlé, which has allowed me to develop expertise in creating impactful marketing strategies. Today, I am looking to put my skills to work for new ambitious companies, in order to actively contribute to their growth and visibility.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Nestlé (EG)Nescafé Product Manager AssistantAGRICULTUREJuly 2024 - Today (1 year and 11 months)Paris, France
- Analyze the market through distributor and consumer panels (Nielsen & Kantar)
- • Analyze the market and the performance of the NESCAFÉ® brand and its competitors on a weekly and monthly basis
- • Implement marketing mix levers in line with NESCAFÉ®'s operational plan • Implement various 2024/2025 activation initiatives with agencies
- • Participate in the packaging renovation plan
- • Competitive intelligence
- Burger KingDigital and E-commerce Project Manager AssistantAGRICULTUREJanuary 2023 - July 2023 (6 months)Paris, France
- Manage the digital channels of Burger King France (website, mobile app, order kiosks) and its loyalty program, including the launch of Cheddar Lovers, Master Basque, Bacon Lovers, and Master du Chef burgers, as well as the monthly "Roulette Royale"
- • Ensure the accurate updating of the product catalog on digital channels
- • Support the management of digital projects and marketing operations such as the launch of
- new LTO burgers, "Roulette Royale" animation, and BK days
- • Oversee the daily smooth operation of digital channels
- • Monthly analysis of Delivery performance and proposal of new strategies: Special offers for King Delivery.
- Mindfusion AgencyMarketing ConsultantCONSULTING AND AUDITSSeptember 2022 - December 2022 (4 months)Beyrouth, Lebanon
- Implement marketing strategy: Improve the strategic marketing plan for various companies.
- Social media marketing: Create and optimize posts on Instagram, Facebook, and LinkedIn. Email marketing.
- E-commerce and e-business: Website design.
- Team management
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Education
- MSc International Marketing and Business DevelopmentParis School of Business2024Marketing
- Bachelor in Business Administration (Global BBA)ESSEC Business School2023En double diplome avec L'ESA Business School
Certifications
- HTML/CSSPirple.com2021
- Microsoft Office PacksMicrosoft Office Institute2020