About Jochen
Looking to boost your online visibility, generate more leads, and optimize your acquisition campaigns?
I can help you with:
✅ Why work with me?
Who am I?
The extras?
English
Fluent
Spanish
Basic
French
Native or bilingual
Experience
- LYBRAMeta Ads Scaling Strategy & Performance – LybraE-COMMERCEJanuary 2026 - Today (7 months)Rennes, France**Objective**: Optimize and industrialize the paid advertising department to reach a new level in conversion volume while ensuring investment profitability.
- **Account Audit**: In-depth technical analysis of advertising history to cut budget waste and identify growth levers.
- **Scaling Strategy**: Complete restructuring of Meta Ads campaigns (target audiences, lookalikes, retargeting) to increase spending profitably.
- **Creative Optimization**: Definition of impactful visual and textual angles, adapted to the platform's codes to maximize click-through rates.
- **ROI Driven Management**: Daily monitoring of key indicators (CPA, ROAS) to adjust budgets in real-time and ensure healthy growth.
- WECANFLY
On Malt
Communication ServicesCULTUREDecember 2025 - Today (7 months)Paris, France- **Website**: Creation and technical/graphic management of the website.
- **Social Media**: Community management on Instagram and LinkedIn + creation of Motion Design videos for posts.
- **Advertising (Ads)**: Launch and monitoring of advertising campaigns on Google Ads and Meta Ads (Instagram/Facebook).
- Bertrand Huteau
On Malt
Website Management & SEO + Google Ads SEA CampaignHEALTH AND WELLNESSJanuary 2023 - Today (3 years and 7 months)La Baule-Escoublac, France- **Web Creation & Management**: Initial development of the website and ongoing platform maintenance.
- **SEO Strategy**: Optimization and monitoring of natural referencing to capture qualified traffic.
- **Google Ads Campaigns (SEA)**: Creation, targeting, and daily management of advertising budgets.
- **Lead Management**: Monitoring and optimization of the conversion funnel to turn visitors into customers and boost revenue.
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Education
- Master in Digital StrategyDigital Campus, Rennes2017Stratégie digitale Web marketing SEO Réseaux sociaux Brand Content Web Design Développement Web UX Inbound Marketing Acquisition de trafic
- DUT in Computer ScienceIUT Informatique Laval2014