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Jocerand LeroyJL

Jocerand Leroy

Product Marketing | Sales enablement

€450/day
Paris, FR
8-15 years
Product Marketing
Go-to-Market (GTM) Strategy
Lead Generation
Web Content Writing
Marketing Automation

Average response time: 1 hour

Freelancer profile translated to English.
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About Jocerand

Product Marketing Manager with 10 years of experience, notably with B2B SaaS software publishers. Expertise in go-to-market strategy, positioning, sales enablement, lead generation, and content marketing.

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lifen
    Product Marketing Manager
    SOFTWARE PUBLISHING
    January 2022 - May 2026 (4 years and 4 months)
    Paris, France
    • Go-to-Market: launching new products or features including economic model, competitor analysis, personas
    • Positioning & messaging
    • Sales enablement: sales collateral, customer case studies, product brochures, product demos
    • Lead gen: webinars, marketing automation, guides
    • Communication: in-app messages, emails, press
    Messaging Lead Generation Email Marketing Go-to-Market (GTM) Strategy Competitive Analysis and Benchmarking
  • Systancia
    Content Marketing Specialist
    SOFTWARE PUBLISHING
    August 2018 - March 2022 (3 years and 7 months)
    Paris, France
    • Lead generation: Marketing Automation, thematic email campaigns, webinars
    • Sales enablement: Product presentations, customer testimonials, product sheets
    • Web marketing: SEO optimized web pages, product pages, use cases, blog articles
    SEO Content Writing Sales Enablement Email Marketing Marketing Automation
  • GE Vernova
    Marketing Analyst
    ENERGY AND UTILITIES
    March 2016 - April 2018 (2 years and 1 month)
    Beijing, China
    • Databases management, data management and analysis
    • Market monitoring (competitors, potential clients, regulatory changes)
    • Project analysis and competitive positioning (pricing, financial estimates, etc.)
    Competitive Analysis and Benchmarking
Check out Jocerand's experience

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Education

  • Bachelor's degree in Economics
    Xi'an International Studies University
    2012
    Licence en économie
  • Master II in Information Systems Management & Business Intelligence
    Montpellier Business School
    2014
    Master II Management des Systèmes d'Information & Business Intelligence
Check out Jocerand's education

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