Jocelyn Reist

+ Managed global strategy, creative platform/content development, and local activation of EF Pro Cycling sponsorship

+ Wrote briefs for market-specific initiatives: a campaign around the tea occasion in the UK and a brand awareness need in Ireland + Led cross-functional collaboration between PR, sustainability, community management, and creative teams at Oatly, as well as managing agency partners; highlights include developing a Promoted AMA on Reddit for the Dairy Deal campaign, which smashed every performance benchmark on Reddit and helped shift consumer sentiment + Updated global social strategy with a sharper creative audience, new content pillars, creative channel guidelines, and approach to targeting that led to quarter over quarter increase in performance and decrease in CPMs + Developed key messaging and comms strategy to address misinformation about product nutrition across owned and paid touchpoints in close collaboration with EVP of Global Comms and VP of Community

+ Developed social strategy playbook for Babyganics' brand relaunch that repositioned the brand with a clearer audience articulation and refreshing new brand voice, resulting in an immediate increase in engagement + Contributed to brand books with comms, social, and media strategy guidelines and creative inspiration for rising DTC brands like Coop Sleep Goods and established global brands like Method hand soap + Pitched new business and increased scope of projects by advocating for comms planning; involved in 4 new business wins

+ Oversaw diverse client roster including Facebook (global, UK, DE, IN), Nike (EMEA), Ørsted (DK), S7 Airlines (RU) + Collaborated across creative and brand strategy departments to develop campaigns addressing specific business objectives; managed relationship with media agencies and client media teams to shape media strategy, define KPIs, and execute campaigns + Executed market research in Germany to better understand users' negative sentiment towards Facebook; used insights to develop a multi-year platform, Make Facebook Your Facebook, that emphasized privacy and control settings + Launched Cristiano Ronaldo's new Mercurial boot with a global Instagram Stories campaign filmed on an iPhone and in partnership with Bleacher Report in EMEA, two key platforms for Nike Football's 16 year-old football-obsessed audience + Launched a travel series for S7 Airlines; each episode had topic-specific influencer/media rollouts, amassing 20M+ views in Russia