Freelancer profile translated to English.
Back to original languageAbout Joaquín
Digital Marketing Specialist with experience and a proven track record in Search Engine Advertising (SEA) and Search Engine Optimization (SEO), including on-page optimization and content strategy.
- Successfully managed and optimized **Google Ads, Bing Ads campaigns**, and other platforms, achieving measurable improvements in ROI and user engagement.
- Developed and implemented **SEO strategies for high-traffic websites**, driving significant increases in organic visibility and user acquisition.
- Skilled in **data analysis, A/B testing**, and utilizing tools like SEMrush, Ahrefs, and Google Analytics to enhance performance and achieve business objectives.
- Expert in creating **customized strategies that increase traffic**, conversions, and brand visibility across diverse industries.
Spanish
Native or bilingual
English
Fluent
German
Fluent
Portuguese
Basic
Remote only
Primarily works remotely
Experience
- LaComunaSearch Engine Marketing ConsultantCONSULTING AND AUDITSJanuary 2016 - Today (10 years and 7 months)Oaxaca de Juárez, MexicoWe joined 4 other professionals from: IT, design, sales, business, and marketing. We build and promote websites for clients and for ourselves.• ● +10 million users visited our websites in Latin America in 2022• ● +20 active own projects in fashion, finance, transport, education, and health• ● Execute Google Ads campaigns and SEO strategies for clients such as: Solaris Bank, mateco, X-team, Instituto Cervantes, and Goldpassports.
- Savings United (Global Leads Group)Head of Search Engine MarketingCONSULTING AND AUDITSOctober 2014 - June 2017 (2 years and 8 months)Berlin, GermanyManage paid campaigns on Adwords, Bing, Yandex, and Facebook for coupon websites in Brazil, Spain, Italy, Russia, and Mexico.• ● Improved performance from obtaining a -25% annual ROI to obtaining a 9% annual ROI.• ● Series of workshops organized on Google Adwords and SEO
- Savings United (Global Leads Group)Emergency Project ManagerCONSULTING AND AUDITSJuly 2013 - September 2014 (1 year and 2 months)Berlín, GermanyCoordinate SEO recovery after a major traffic drop with minimal resources.
- Traffic drop was contained.
- Still generates traffic today despite being outdated since September 2014.
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Education
- Data Analyst Training CampTripleten2024Campamento de formación de analistas de datos
- Degree in Advertising and Public RelationsComplutense University of Madrid2009Título en Publicidad y Relaciones Públicas