Joaquin Otero

For over a year, I've worked as a freelancer collaborating with brands in building their identity and visual narrative. I get involved in each project from the initial idea, helping to shape concepts, develop visual universes, and define how a brand communicates and is perceived. My approach combines strategy and creativity to transform ideas into solid, coherent, and intentional identities.

I led the production of over 144 video assets in 30 days, enabling expansion into the LinkedIn markets in France and Portugal. Process Optimization: I designed an optimized workflow using custom templates, reducing the average editing time from 5 days to 1 day per course. Key player in the company achieving LinkedIn Trust Licensed Partner status by elevating production standards. Freelance Management: I simultaneously managed a portfolio of over 4 international clients, delivering comprehensive visual and branding strategies in English.

I conceptualized and established the first internal communication department, governing visual identity across more than 5 global touchpoints. Interdepartmental Collaboration: Strategic partner for Production, Sales, and Management departments to align creative production with business growth objectives. Digital Strategy: Oversaw web optimization (WordPress) and social media strategy, achieving over 10 million digital impressions in promotional campaigns.