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Joaquin MartinezJM

Joaquin Martinez

Strategy & Finance Advisor | Startups & SMEs

€375/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joaquin

I helpstartups and SMEsmake better strategic and financial decisions, especially during phases of growth, change, or preparation for funding.

I work withfounders and management teamswho need clarity and structure to move forward: organize numbers, define priorities, and turn ideas into concrete decisions.

My approach is practical and results-oriented. I analyze the business model, financial situation, and strategic context to propose realistic and actionable plans, tailored to each company's current stage.

I can primarily help you with:
  • Strategic and financial business diagnosis
  • Preparation for growth or funding (pitch, narrative, and numbers)
  • Analysis of business models, pricing, and viability
  • Strategic support as an external advisor
I bring a combination of financial rigor and business vision, with experience in both corporate environments and entrepreneurship, which allows me to understand the real challenges faced by companies and their founders.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Startup
    CEO & Founder
    TECH
    September 2022 - September 2025 (3 years)
    Founder and CEO of a business venture, responsible for defining strategy, business model, financial structure, and key decision-making.

    This experience allowed me to understand the real challenges of founders firsthand: cash management, prioritization, growth, funding, and decision-making under uncertainty.
    Business Strategy Business Models Financial Analysis Strategic Consulting
  • KPMG
    Financial Auditor
    BANKING AND INSURANCE
    June 2024 - September 2024 (3 months)
    Dublín, Ireland
    Experience in financial auditing in demanding environments, working with financial statements, risk analysis, and review of key information for decision-making.

    This stage provided me with a solid foundation in financial analysis, control, rigor, and critical reading of businesses from an economic-financial perspective.

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Education

  • Degree in Finance and Accounting
    University of Granada
    2024

Skill set

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