About Joao
I help PMEs and growing companies gain financial clarity, control, and confidence in decision-making 📊🚀
With 20+ years of experience in Finance, FP&A, and Controlling, I work as a Fractional CFO / Finance Partner, turning numbers into clear insights and actionable decisions for CEOs and leadership teams.
I typically support clients with:
Budgeting, forecasting, and scenario analysis 🔎
Management reporting (P&L, cash flow, KPIs) 📈
Financial modeling and performance tracking 🧮
Dashboards and decision-support tools (Excel / Power BI) 📊
What sets me apart is a strong business mindset, hands-on execution, and the ability to explain complex financial topics in a clear, pragmatic way — especially in fast-moving or transition phases ⚡
I work flexibly on project-based engagements or as ongoing fractional support, always focused on real business impact 🎯
Portuguese
Native or bilingual
English
Fluent
French
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Brandcare (Sodalis Group)Iberia Finance ManagerHEALTH AND WELLNESSMarch 2020 - September 2025 (5 years and 6 months)Lisbon, Portugal
- Direct report to the CFO Iberia
- Leading a team of 3 people between Portugal and Spain
- Executive Committee support on performance analysis, identify business risk and opportunities
- Budget, Forecast and Group Report coordination.
- Commercial investment validation and action plans proposals aim business optimization.
- Cash flow and treasury management (until 2024), including accounts receivable and credit risk monitorization.
- Key impact: Efficiency increase on reporting process and investments control.
- Pernod Ricard SA (Portugal)Audit & Finance ControllerWINE AND SPIRITSNovember 2015 - March 2020 (4 years and 4 months)Lisbon, Portugal
- Head of Management Controlling Department (team of 4 people, 2 direct and 2 indirect).
- Financial reporting coordination (P&L and Cash Flow) for the Executive Committee and Group Headquarters
- Implementation of Intern audit and compliance policies, aligned with local and Group norms.
- Functional Leader ERP ORACLE implementation, reinforcing digitalization and process efficiency.
- Vitas Portugal ( Group Roullier)Management ControllerCHEMICALApril 2013 - November 2015 (2 years and 7 months)Lisbon, Portugal
- Annual Budget elaboration.
- Financial reporting to the Group and support for the commercial strategic planning.
- Investments analysis and review return optimization.
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Education
- Executive MBAISCTE Executive Education2025Executive MBA in collaboration with London Business School
- Post-Graduation in Finance and Management ControllingISCTE Executive Education2013
Certifications
- Data Storytelling with Power BIUDEMY2025
- AI Adoption at work: Skills to lead ChangeUdemy2025