Joao Correa

During my time at Promolider, I was responsible for bringing the brand's visual identity to life and managing its social media presence. My role was not only limited to designing graphic pieces for advertising campaigns but also to creating strategic content to connect with our audience.

At Promolider, my work combined graphic design with digital strategy, focusing on transforming business objectives into high-impact visual content. My main role was managing the brand's identity on social media, ensuring that each post was not only attractive but also truly fulfilled its communicative purpose.

My responsibilities included:

Comprehensive creation of visual content: from graphic concept to final editing to adapt it to each social network.

Strategic community management, focusing on creating a coherent and friendly brand voice with followers.

Performance analysis to adjust content and improve interaction, achieving a stronger and more effective online presence.

Direct collaboration in the implementation of digital advertising campaigns, ensuring that design was a driver for attracting new users.

As a Digital Marketing Executive at Maratum, my main focus has been on process optimization and improving operational efficiency through technological innovation. My greatest contribution has been the strategic integration of Artificial Intelligence tools to enhance the company's results.

My responsibilities and achievements include:

Implementation of AI solutions: I designed and integrated AI-based workflows to automate content creation and improve response speed, achieving significant work time optimization.

Development of creative proposals: I lead the creation of digital marketing strategies that integrate AI prompts and workflows, ensuring that each campaign is modern, efficient, and data-driven.

Comprehensive marketing management: I develop and oversee the execution of complete digital strategies, maintaining a constant focus on innovation and how technology can elevate the quality of our commercial proposals.

Results analysis: I monitor the performance of implemented actions, adjusting our tactics in real-time to maximize return on investment and brand visibility.