Freelancer profile translated to English.

Description

Communication & Media Strategist | Editorial Producer | Experience Curator

10 years designing and deploying 360° communication strategies and high-impact editorial productions for media groups (CANAL+, Havas Media Network), brands (Nestlé Waters, Fashion Africana), cultural institutions (TV5Monde, UNESCO), chefs, and lifestyle venues.

60+ campaigns managed in Africa and Europe

My specialty: creating strategies and experiences that generate impact, connection, and measurable results.

My approach combines business vision, brand strategy, editorial storytelling, influence, and creative activations in fields that I am passionate about: media, culture, food & beverages, lifestyle, hospitality, entertainment.

What I do:

- 360° Communication Strategy (branding, influence, PR, activation)

- Editorial Production & Storytelling (content, documentaries, short formats)

- Curation and design of premium experiences (events, cultural activations)

- Management of international campaigns

Founder of MiamShow — the media that tells the story of African culture through food.

→ Strategic projects, creative missions, collaborations?

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Industry field of expertise

Languages

Spanish
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PERSONNELS
COMMUNICATION, EDITORIAL STRATEGY & EVENT DESIGN
January 2024 - January 2025 (1 year)
France
• • Creation of a media at the intersection of food, culture, and lifestyle, with a strong editorial strategy and embodied storytelling
• • Curation and creation of premium cultural experiences (Le Poivre dans Tous ses États, A Seat at the Table, etc., up to €350 per guest), generating over €40,000 in direct revenue
• • Design of immersive and high-impact marketing activations (e.g., launch of the documentary Cheveux Afro on TV5 Monde – +2.3 million impressions, +200 journalists, hair experts, influencers & producer present) / Featured in Télérama, Marie Claire, RFI, Radio France, L'humanité
Havas Media Network
SENIOR COMMUNICATION MANAGER
DIGITAL AND IT
January 2022 - January 2024 (2 years)
France
• • Definition of the communication strategy for the group's 10 agencies: adaptation to the challenges and positioning of each entity
• • Design and management of 15+ premium client events, including the Impact conference with CB News (200+ executives)
• • Content strategy and special operations (CB News, Amazon, Google, etc.)
• • Press strategy management: editorial calendars, press kits, editorial collaborations
• • Marketing activations for pitches: 90% conversion rate (EDF, KFC, etc.)
• • Awards strategy: +50 awards won, highlighting the group's expertise and influence
• • CRM database management and animation: +3000 clients
• • Management of the overall annual budget: 500k euros
• • Management of a team of 3 employees
RFI / MEDIA & RADIO
RADIO COMMENTATOR
January 2019 - January 2021 (2 years)
France
• • Public speaking and media presence: writing and hosting weekly segments broadcast to 15 million international listeners, strengthening my writing skills and ease as a spokesperson