JPFreelancer profile translated to English.
Back to original languageAbout Joanne
Hello & nice to meet you!
I am a senior Artistic Director: I help brands, agencies (and sometimes, big dreamers) stand out from the crowd.
What I create:
- Punchy Advertising Campaign
- Visual identity (Logos, graphic charters, brand universe)
- AI Prompt (Models, campaign visuals)
- Shooting (Moodboard, photographer selection, location, styling and set design)
- Advertising Film (Moodboard, storyboard, director selection, pre-production meeting, post-production follow-up)
- Print/publishing media (Magazine layout, booklets, brochures, etc.)
- Motion design
- Social networks: templates, posts, banners and campaigns that make people talk
- UX/UI design model
I'll let you discover my universe right here:
How I work:
- Solo or within your teams
- Always listening, never short of ideas
- Direct dialogue with developers, printers, project managers: I speak all these languages
If you are an agency?
Brief, autonomy, mission management: I manage one-shots as well as marathon projects.
Start-up, entrepreneur, passionate?
Together, we build an image that is faithful to your energy, without a gas factory and with a lot of humanity.
My touch: effective elegance and a keen eye.
Available, responsive, and enthusiastic about taking on new challenges.
Want to discuss it? Write to me!
See you soon, I hope, for your future projects
English
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- TBWACREATIVE LEADSeptember 2022 - January 2025 (2 years and 4 months)Boulogne-Billancourt, France- Management of teams on the creation of advertising campaigns (Kiabi, Bricorama, Krys, MBVU).- Supervision and motivation of teams, creative teams.- Validation of creative directions before presentation to the Creative Director and ensuring the consistency of the campaign across all media.- Presenting ideas to the client and defending the chosen creative direction.- Being proactive and ensuring constant monitoring of advertising trends to stay ahead.
- TBWAARTISTIC DIRECTOROctober 2019 - March 2022 (2 years and 5 months)Boulogne-Billancourt, France- Artistic Direction for the brands Conforama, Kiabi, Bricorama, MBVU, Auchan, Tout Faire, Klépierre, McDonalds, Schweppes, Krys.- 360 campaign design.- Creative Team with Copywriters.- Supervising the visual adaptation across all media (posters, TV spots, digital advertisements, social networks, etc.)- Briefing and supervising illustrators, photographers, directors, etc.
- LES GROS MOTSARTISTIC DIRECTORSeptember 2017 - March 2019 (1 year and 6 months)Paris, France- Artistic Direction for the brands Speedy, Flunch, Pavillon France, Chauffeur privé, Habitat.
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Education
- MASTER ARTISTIC DIRECTIONSUP DE PUB PARIS2018MASTER DIRECTION ARTISTIQUE
- BACHELOR PROJECT MANAGER IN COMMUNICATION & ADVERTISINGESP2017BACHELOR CHEF DE PROJET EN COMMUNICATION & PUBLICITÉ