Freelancer profile translated to English.
Back to original languageAbout Joanne
Passionate about brands and strategy, I am looking for new projects!
> After 4 years in the media advertising department of Carrefour France, I decided to give a new impetus to my career. I therefore returned to school, at CELSA, where I trained in brand strategies.
> Building on this experience, I joined the strategic planning department of the agency La Chose, developing the client portfolio and prospecting, thus confirming my appetite for branding and advertising.
> My wish now is to support the development of your brand, both on the strategic and operational aspects.
My key skills:
- Strategic Planning: brand management, insights and creative leads, creative briefs
- Development and implementation of communication strategies
- Guardian of brand territory and communication charter
- Analyze, challenge the copy strategy and creative concepts of the agency
- Digital Communication: programmatic, display, mobile, search, social networks and brand content
French
Native or bilingual
English
Conversational
Can work on-site
Marseille (up to 50km), Paris (up to km)
Experience
- Carrefour MARKETINGBRAND MANAGERRETAIL (LARGE RETAILERS)September 2014 - November 2018 (4 years and 2 months)Massy, FranceCreative management of national media campaigns (hypermarkets, supermarkets, drive-thru...)- Management of multi-channel advertising campaigns: TV, digital, radio, billboards, press, special operations... and event operations for Carrefour hypermarkets and supermarketsExamples: Euro 2016, Back to School, Marvel, World Cup 2018, Christmas...- Guardian of communication territory and graphic charter- Point of contact for supermarket format and brand content campaigns with the chef, Jean Imbert- Development of specific multi-device digital content: automated banners, videos, event formats, social media formats...- Production monitoring and coordination with agencies and internal departments (legal, merchandise, commercial animation plan...)- Budget monitoring, optimization, and control- Management of 3 interns
- LA CHOSEStrategic PlanningCONSULTING AND AUDITSJuly 2019 - March 2020 (8 months)Paris, France- Analysis of market and brand issues, through brand audits and benchmarks- Participation in the construction of strategic recommendations, for prospects or clients- Strategic monitoring of trends, behaviors, uses, innovationsClients / subjects: Orange, IDRAC, Zebet, Opéra de Paris, Mylan...
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Education
- Master 2 Brand, Communication and DigitalCELSA, Sorbonne Universités2019Spécialisation Marque : stratégies de marque, marketing et stratégies plurimédias, approches médiaplanning... - Sémiologie de la marque - Planning stratégique : pilotage de la marque, insights et pistes créatives - Droit des marques - Marketing stratégique - Branding et naming - Marketing digital dont médias sociaux
- Master 2, Grande Ecole ProgramKEDGE BUSINESS SCHOOL, Marseille2014Programme Grande Ecole : fondamentaux du management, du marketing et de la communication - Maîtrise de la chaîne graphique - Management des marques - Nouveaux métiers et supports des médias - Communication 360 - Hors média
Certifications
- Digital Communication ManagerCEGOS2019