About Joanne
I build CRM email journeys that turn people’s interest into revenue. I work at the intersection of brand experience, CRM and growth marketing.
I’m particularly interested in how brands can combine strong visual identity, thoughtful messaging and lifecycle automation to create experiences that feel both premium and human.
From social campaigns and tone-of-voice refinement to CRM journeys, lead magnets, and audience segmentation, I help businesses design ecosystems that connect storytelling with customer conversion and long-term engagement.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- The Walt Disney CompanyCRM Product Operations, Growth Enablement TeamApril 2022 - Today (4 years and 2 months)London, UK• ● Execute and optimise CRM campaigns across email, in-app messaging, and mobile channels, driving +1–6% uplift in user engagement per release cycle• ● Partner with Engineering and Data Science to develop CRM features improving audience targeting, segmentation logic, and campaign consistency across EMEA markets• ● Build and maintain Looker and SQL dashboards to track campaign KPIs, including log-in rate, streaming sessions, churn reduction, and revenue attribution• ● Support IP and content launches with GTM-aligned journeys, generating $1–2M incremental revenue per release• ● Define segmentation strategies aligned with fan personas (families, superfans, regional audiences) to deliver culturally relevant communication• ● Conduct experimentation (A/B testing cadence, content type, rail engagement) across push and email channels to optimise open rate, CTR, and session depth• ● Collaborate with global marketing teams to ensure fan data is clean, structured, and actionable across CRM• ● Facilitate UAT and QA for messaging templates and AI-enhanced audience workflows
- STUDENT.COMGrowth & CRM Marketing ManagerSeptember 2019 - March 2022 (2 years and 6 months)London, UK• ● Designed and executed segmented email campaigns aligned with regional acquisition and retention strategies• ● Built partner attribution and referral tracking platform to improve acquisition and revenue (+160% YoY growth)• ● Conducted audience analysis across the UK, France, and the Middle East markets to optimise booking journeys• ● Developed dashboards and reporting frameworks to support sales and marketing teams with performance insights• ● Partnered with Product and Engineering to localise messaging flows and optimise conversion touchpoints
- HOPSCOTCHIntegrated Marketing Account AssociateFebruary 2018 - April 2019 (1 year and 2 months)New York, NY, USA• ● Delivered experiential and influencer-led brand campaigns within the entertainment and consumer space.• ● Coordinated multi-channel activations reaching 80,000+ participants• ● Managed campaign reporting, KPI tracking, and vendor budgets ($15K–$80K)• ● Collaborated with creators and partners to deliver high-engagement brand moments
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Education
- M.A. Business Organisation & Innovation ManagementSCIENCES PO GRENOBLE2017M.A. Business Organisation & Innovation Management
Certifications
- Braze Digital StrategistBraze2025
- Coding bootcampLe Wagon2025