Description

I'm a social media and content strategist with a knack for disruptive creativity. I’ve led global strategies, built teams from scratch, and launched viral campaigns - including a Ford tech demo that earned a D&AD Wood Pencil, and generated 4.4 billion organic impressions. Yep, all organic.

At Criteo (ad tech), I built the brand’s entire social media ecosystem from the ground up. From team setup to a Super Bowl campaign, I delivered strategies that connected, driving 42% YoY engagement growth.

Before that, I led social at agency C14 (DDB) for SEAT and CUPRA, managing product launches and partnerships with FC Barcelona and Primavera Sound in one of the most competitive spaces: the automotive industry.

Why work with me?

→ I help brands show up with purpose, not just presence.

→ I bridge strategy and storytelling to create content that connects and converts.

→ I speak both human and algorithm, creating work that performs on platforms and resonates with people.

→ Organic, paid, evergreen, or reactive... You name it. I build ecosystems where every piece of content has a job to do.

→ I bring tangible results: 42% YoY engagement growth. 4.4B organic impressions. One viral Ford campaign, and a D&AD award to match.

Currently available for freelance projects. Want to know more about me? Don't hesitate to drop me a line!

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Catalan
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Senior Strategist
August 2024 - Today (1 year and 10 months)
Collaborating with international creative agencies on strategic brand and social media projects:

→ AFG Europe (McCann) – Developed a digital and social media framework for Country Farms.
→ VML London – Designed the social media strategy for Postcode Lottery, aligning with growth and engagement goals.
→ MasterForYou – Ongoing collaboration on brand partnership research for The Macallan, focused on identifying strategic opportunities and high-value collaborators.
Criteo | Ad Tech
Global Social Media Lead
E-COMMERCE
March 2021 - March 2024 (3 years and 1 month)
Barcelona, Spain
Criteo is a global advertising technology company.

→ Launched Criteo’s first global social media strategy, aligning multichannel content with business goals, audience needs, and the buyer’s journey.
→ Achieved 6.6M impressions, 5.68% engagement rate on LinkedIn (+42% YoY).
→ Built and led a 3-person in-house team, onboarded a creative agency, and implemented Emplifi for content planning, performance tracking, and social listening.
→ Super Bowl Campaign: Structured a 3-phase rollout including influencer partnerships.
Results: 119M impressions and 45% growth in organic traffic.
→ Organic Boosting Program: Repurposed web case studies for LinkedIn.
Results: 4M+ impressions, 7.8% CTR (the highest among all Criteo paid campaigns).
→ Introduced a brand ambassador program and led collaboration with Employer Brand, PR, Product, and Marketing teams.
C14torce | SEAT & Cupra
Senior Brand & Social Strategist
AUTOMOBILE
August 2019 - November 2020 (1 year and 3 months)
Barcelona, Spain
14agency is the global creative agency for SEAT and CUPRA.

→ Led global social media strategy for SEAT and CUPRA, creating tailored social-first content plans.
→ Designed the content strategy for the CUPRA x FC Barcelona partnership.
Defined shared audience values, developed an umbrella concept, and structured a multichannel communications plan.
→ Developed and executed the launch campaign for SEAT Mó, the brand’s electric urban mobility range.
→ Produced the global reveal of the SEAT Leon in collaboration with PR.
→ Managed COVID-19 response through always-on content creation.
Results: Inspirational video series averaged ~1M organic views per video
→ Introduced SEAT to TikTok, and CUPRA to X and LinkedIn with platform-specific strategies.
→ Developed a comprehensive YouTube strategy, including channel optimization and market-level guidelines.