Freelancer profile translated to English.

Description

As a CRM Campaign Manager, I support brands in designing and executing targeted, effective, and results-oriented campaigns.

🔹 Strategic and operational management: from defining the animation plan to managing dispatches, including customer journey targeting and optimization.

🔹 Mastery of CRM & Marketing Automation tools: workflow creation, advanced segmentation, message personalization to maximize engagement.

🔹 Reporting, analysis, and continuous optimization: KPI monitoring, conversion rate improvement, A/B testing strategies implementation, and deliverability optimization.

Key Skills:

📧 Campaign Management | 🌍 Cross-Channel Strategies | 📊 Analysis & Optimization | ⚙️ CRM Automation | 🚀 Performance Marketing

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Malagasy
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

TotalEnergies
Campaign Manager
ENERGY AND UTILITIES
July 2023 - December 2023 (6 months)
Paris, France
- Creation and sending of emails via Marketing Cloud and Mailjet - Co-creation of the emailing charter with the brand team
- Management of the database by implementing new custom fields on Mailjet and database segmentation
- Management of A/B tests
- Reporting, analysis, and optimization of performance (KPIs, business metrics, Goals)
Indy
CRM Audit
BANKING AND INSURANCE
January 2023 - January 2023 (1 month)
CRM audit on the Intercom tool. Analysis of different segments, emails, timing, and sending cadence.
Reporting and analysis of different campaigns and proposal for improvement of automated flows.
Intercom Notion Reporting Data Analysis
Meilleurs Agents
Campaign Manager
REAL ESTATE
October 2022 - December 2022 (3 months)
Paris, France
I assisted the CRM Manager of the AVIV group with the following tasks:
- Management of the Customer.io CRM tool
- Management of newsletters (One-shot emails and partner emails)
- Development of nurturing emails (Emails based on Wikimmo blog articles)
- Tracking of UTMs (Reporting and analysis of automated campaigns)
- Segmentation of the Meilleurs Agents Seller database
Customer Relationship Management (CRM) Marketing Automation Segmentation Email Management Reporting Data Analysis