Freelancer profile translated to English.
Back to original languageAbout Joanna
I help companies design, improve, and evolve their digital products.
For over 15 years, I have been supporting large groups, SMEs, and entrepreneurs in their digital transformation projects, with a pragmatic approach centered on users and business objectives.
During my assignments at Accor, Veepee, DataDome, and Crouzet, I managed digital projects from strategy to production, bridging the gap between business, product, and technical teams.
Today, I also integrate artificial intelligence into products and processes to simplify workflows, automate low-value-added tasks, and improve operational efficiency.
In parallel, I created Jaamine, an entrepreneurial project that allowed me to experiment with AI across an entire product cycle: from identifying a need to marketing 51 digital products.
I specialize in:
• Product Management (product vision, roadmap, prioritization, scoping)
• Digital project management
• UX audit and user journey optimization
• Digital transformation
• Pragmatic integration of AI into products and processes
Depending on the needs, I can also support the design or evolution of WordPress sites when they are part of a broader user experience improvement initiative.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- JaamineEntrepreneurial Project | Education & DigitalEDUCATION AND E-LEARNINGJune 2025 - Today (1 year and 2 months)Paris, FranceJaamine is an entrepreneurial project that I designed and developed autonomously, from strategic definition to commercial validation.ObjectiveStructure and launch a bilingual educational digital offering, mastering the entire product cycle.Approach• Definition of positioning and value proposition• Product priority arbitration and collection structuring• AI-assisted design and production• SEO optimization and marketplace listing• Iteration management and continuous improvementResults• 51 products deployed• Commercial validation in a real environment• 5-star customer feedback• Workflow industrialization with significant reduction in production timeThis project illustrates my ability to make structuring decisions, prioritize in an uncertain context, and transform a vision into a viable operational system.Project available on the marketplace (Etsy), deployed in a real environment.
- Joanna NapolitanoDigital Project ConsultantDIGITAL AND ITApril 2019 - Today (7 years and 4 months)Paris, FranceSupporting companies and entrepreneurs in structuring, managing, and optimizing their digital products.Involvement across the entire product cycle: strategic scoping, needs definition, team coordination, delivery, and continuous optimization.Key assignments:• Structuring and managing digital projects (Crouzet, Sitenco)• Product management: needs analysis, prioritization, user story writing, development monitoring (CTemplar)• UX audit and optimization (Scalapay – French market)• Design and deployment of digital solutions, including e-commerce sites and WordPress platforms when the context requires (Ozarmonie, Illumagination, À la Meulière d’Orsay)• Training and support for digital autonomy (Tooly.ai)These assignments allowed me to work in varied contexts, combining product structuring, operational rigor, and strategic support.
- DataDomeProduct ManagerTECHNovember 2017 - January 2019 (1 year and 2 months)Paris, FranceProduct: SaaS tool for detecting and blocking non-human traffic to protect websites and APIs.Support in implementing processes and tools• Implementation of the Agile Scrum methodology (10 developers)• Setup, configuration, and administration of the JIRA / Confluence toolProduct Management• Implementation of a Customer Experience Map• Establishment of a product repository• Creation of wireframes (Balsamiq) and mockups• Writing user stories and updating the product repository (Confluence)• Prioritization and maintenance of the Product Backlog (JIRA)• Development monitoring (team of 3 developers, including 1 remote developer)• Functional testing• Writing user assistance (ReadMe)• Design of the customer release note (Zoho)
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Education
- UX-PM - Level 1: UX AdoptionAxance user experience design2013
- Master 2 Management and Engineering of Services and ICTIAE Gustave Eiffel - Campus IAE Val d'Europe2011