About Joanna
- Social Media Content & Campaigns (Instagram, TikTok, LinkedIn)
- Ad Copy & Hook Development for Performance Marketing
- Content Strategies for E-commerce & DTC Brands
- Structuring and Managing Marketing and Content Processes
- Collaboration with teams, agencies, and external stakeholders
German
Native or bilingual
Polish
Native or bilingual
English
Fluent
Experience
- SelbstständigFreelancerDIGITAL AND ITJanuary 2026 - Today (7 months)I help brands translate strategic marketing into concrete results – with a focus on project management, client communication, and content that works.
- Lutronic Medical Systems Germany GmbH,Marketing Manager EMEAJuly 2019 - March 2024 (4 years and 8 months)Hamburg, Germany• Strategic and operational responsibility for marketing and event projects in the EMEA region.• Planning and execution of international congresses, symposia, workshops, and online formats.• Building and maintaining relationships with distributors and Key Opinion Leaders.• Development of website concepts, social media, and digital content for various markets.• Budget responsibility, supplier management, and close collaboration with internal and external partners.
- Lutronic Medical Systems Germany GmbH,Marketing ManagerAugust 2018 - July 2019 (11 months)Hamburg, Germany• Responsibility for brand building and the implementation of the marketing strategy.• Development and execution of marketing measures in the German market.• Planning and support of national congresses and events, including on-site support.• Design of brochures, flyers, and other print and digital materials.• Expansion of customer relationships and post-sales support.
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Education
- FachhochschulreifeFachoberschule1999
- Digital Media Designeribs WerbeagenturGmbH2026Digital Media Designer