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Joanna HawrylewiczJH

Joanna Hawrylewicz

Conversion Copywriter & Social Media Strategist

€650/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joanna

I help companies translate strategic marketing into clear, impactful content that increases visibility, engagement, and conversions.

My focus is on connecting content strategy with operational execution. I develop and manage social media and content projects, write conversion-oriented copy for ads and organic posts, and ensure messages not only sound good but also deliver results.

What sets me apart is the combination of structured project management, confident client communication, and creative content development. I think both strategically and operationally – and ensure that projects are implemented efficiently.

Typical projects I handle:

  • Social Media Content & Campaigns (Instagram, TikTok, LinkedIn)
  • Ad Copy & Hook Development for Performance Marketing
  • Content Strategies for E-commerce & DTC Brands
  • Structuring and Managing Marketing and Content Processes
  • Collaboration with teams, agencies, and external stakeholders

I particularly enjoy working with brands in the E-commerce, Lifestyle, Outdoor, Dog, and Vanlife sectors that want to reach their target audience emotionally and strategically.

If you're looking for someone who understands strategy and can also execute reliably, let's talk.
  • German

    Native or bilingual

  • Polish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Selbstständig
    Freelancer
    DIGITAL AND IT
    January 2026 - Today (7 months)
    I help brands translate strategic marketing into concrete results – with a focus on project management, client communication, and content that works.
    Content Marketing Project Management Strategic Planning Go-to-Market (GTM) Strategy Branding & Identity
  • Lutronic Medical Systems Germany GmbH,
    Marketing Manager EMEA
    July 2019 - March 2024 (4 years and 8 months)
    Hamburg, Germany
    • Strategic and operational responsibility for marketing and event projects in the EMEA region.

    • Planning and execution of international congresses, symposia, workshops, and online formats.
    • Building and maintaining relationships with distributors and Key Opinion Leaders.
    • Development of website concepts, social media, and digital content for various markets.
    • Budget responsibility, supplier management, and close collaboration with internal and external partners.
    Event Management Content Marketing Go-to-Market (GTM) Strategy Copywriting Social Media
  • Lutronic Medical Systems Germany GmbH,
    Marketing Manager
    August 2018 - July 2019 (11 months)
    Hamburg, Germany
    • Responsibility for brand building and the implementation of the marketing strategy.
    • Development and execution of marketing measures in the German market.
    • Planning and support of national congresses and events, including on-site support.
    • Design of brochures, flyers, and other print and digital materials.
    • Expansion of customer relationships and post-sales support.

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Education

  • Fachhochschulreife
    Fachoberschule
    1999
  • Digital Media Designer
    ibs WerbeagenturGmbH
    2026
    Digital Media Designer

Skill set

Categories