Joanna Hardel

A detail that might seem insignificant… but directly influences the perceived value of your company: your visual identity.

Despite your expertise, perhaps your brand image, or your materials, don't truly reflect it (or no longer do).

Because a well-thought-out visual identity can change everything:

- It naturally attracts the right clients

- It repels those who don't fit you

- It asserts your level of expertise

- It allows you to justify, or even increase, your prices

- It reinforces your legitimacy

- And it restores your confidence and pride

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I'm Joanna, Graphic Designer & Visual Identity Strategist.

I combine design and marketing to create visual identities and communication materials that are both distinctive and impactful, designed for your business challenges.

My approach to visual identity? A co-creation method that combines:

- Marketing analysis

- Semantic research

- Intuitive graphic design

… to visually translate what makes you unique, with strategy, coherence, and meaning.

Before going freelance in 2020, I worked in corporate marketing for nearly 10 years.

I experienced both roles: first as a client, briefing designers, then as a creator, after training.

This dual design & marketing profile allows me to combine strategy and aesthetics.

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I can help you with:

• Creating or redesigning your visual identity (logo, graphic charter)

• Designing your print materials (flyers, brochures, catalogs…)

• Imagining your POS materials (posters, roll-ups…)

• Creating your digital visuals (social media, infographics, white papers…)

• Laying out your packaging (labels, boxes…)

• But also creating your key presentations, whatever the tool (PowerPoint, Canva, Google Slides)

I support passionate leaders and marketing managers looking for a professional, authentic image… that can make a difference.