Freelancer profile translated to English.

Description

Passionate about the web and its challenges, and with over 3 years of experience, both as a client and freelance, I have developed technical and strategic skills in digital marketing that allow me to support companies in their web strategy.

I now offer services in:

• Acquisition and retention:

- Facebook Ads, Instagram Ads, and Google Adwords advertising campaigns, to increase your brand awareness or boost your sales;

- CRM and marketing automation strategy: by implementing or optimizing your newsletter and commercial email program, triggers, and service emails, while enriching your customer knowledge.

• Web analytics and data visualization:

- Performance analysis: by creating or optimizing your dashboards and reports, to quickly identify digital campaigns and actions that create value;

- Data marketing: by making your data more readable and actionable.

My preferred tools:

- Digital tools: Facebook Business Manager, Adobe Campaign, MailChimp, MyFeelBack;

- Web analytics and data viz tools: Google Analytics, Google Data Studio, Adobe Analytics.

I would be delighted to participate in your digital projects, so please do not hesitate to contact me to discuss them!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ACCOR
Data Manager
HOSPITALITY
November 2022 - Today (3 years and 7 months)
Paris, France
HACHETTE LIVRE
CRM and Customer Knowledge Project Manager
PUBLISHING
October 2019 - Today (6 years and 8 months)
Paris, France
Adobe Campaign Marketing automation Google Analytics Microsoft Power BI MyFeelBack HTML5 Adobe Photoshop Facebook Business Manager
Freelance
Digital Marketing Consultant - Freelance
E-COMMERCE
January 2018 - December 2018 (1 year)
Freelance missions for startups and sole proprietors, alongside my position at Fnac Darty.

- Digital acquisition: Google AdWords, Facebook Ads, and Instagram Ads campaigns;
- E-commerce: website audit, content management via CMS, sales funnel redesign, and UX optimization;
- Analytics: performance analysis and KPI tracking, dashboard creation and optimization.
Emailing Google AdWords Social Networks Facebook Ads E-commerce Google Analytics Web analytics CRM Facebook Business Manager