Freelancer profile translated to English.
Back to original languageAbout Joanna
Over 7 years of experience helping you to:
- 🚀 Launch your online business, grow your online customer base, and build loyalty with your community!
- 📈 Increase the ROI of your digital campaigns (more sales and/or leads) and improve your acquisition funnels (landing pages, marketing automation, etc.)
- 👀 Track your users' digital activity and highlight the necessary KPIs and graphs to identify your best business opportunities.
WHERE I COME FROM
A graduate of École Centrale (a top general engineering school), I am the founder of the digital startup KidyGo: a collaborative service for accompanying children on journeys.
For 6 years, I led this entrepreneurial project, which allowed me to:
✅Become an expert in digital strategy and gather a community of over 235,000 users 💪
✅Grow two communities simultaneously
✅Acquire complementary skills: website creation, creation and financing of innovative projects
MY SERVICES
👉WEB MARKETING CAMPAIGN MANAGEMENT, DIGITAL CONSULTING
- Management of your digital campaigns: Facebook Ads, Google Ads (certified), LinkedIn Ads,...
- Engagement of your existing customers: Marketing Automation, Landing Page,...
- Data analysis: User Tracking (Google Tag Manager, Analytics), Dashboards (Google Data Studio), A/B tests,...
👉DIGITAL SUPPORT / TRAINING
- Facebook & Instagram Ads (Meta Ads) Training
- Google Ads Training
- Digital Marketing Strategy Training
- Google Tag Manager Training
MY LITTLE EXTRAS
Benefit from my entrepreneurial experience: Company creation, Financing (€800K raised!), Business Plan, Lean Startup, Digital project management!
CLIENT INDUSTRIES
- Service Marketplace
- E-commerce
- B2B SaaS
- Coaching
- Energy
- Environment
- And more!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lyon (up to 30km)
Experience
- Alptis Assurance Marketing
On Malt
SEA Agency Management - Support and Digital Acquisition Strategy SEA & SMABANKING AND INSURANCEJanuary 2024 - September 2024 (9 months)Lyon, France- Strategic and operational support for 7 Alptis subsidiaries on paid lead acquisition (SEA & SMA)- Strategic and operational support for Alptis Group on sponsoring their Community Management activities- Strategic and operational support for user tracking in coordination with Data teams- Reporting on various acquisition topics- Landing Page creation and support- Management of the SEA agency responsible for the operational aspects of paid acquisition campaigns - Chrissand VoyageGoogle Analytics 4 DashboardTRAVEL AND TOURISMDecember 2022 - December 2022Lyon, FranceCreation of a Google Data Studio dashboard to highlight the main GA4 metrics for a travel blog:- Track user traffic and engagement trends,- Identify traffic sources and contact points,- Analyze the effectiveness of affiliate links.The transition from Universal Analytics to the new Google Analytics 4 is not very fluid in terms of interface usability for those accustomed to using the old Google Analytics dashboards. I regularly set up reports based on the new Google Analytics to enable these individuals to continue analyzing traffic and conversions on their website easily.
- CegedimDigital Marketing ManagerSOFTWARE PUBLISHINGFebruary 2022 - July 2022 (6 months)Lyon, FranceManagement of the entire B2B digital marketing strategy to develop brand awareness for SY by Cegedim and generate qualified marketing leads through all channels:- Optimization, monitoring, and management of the SEO strategy (SEM Rush)- Optimization, monitoring, and management of SEA digital campaigns (Google, LinkedIn, Microsoft)- Web project management for the launch of the new website (Sharepoint CMS)- Management of the transition of the user data analysis tool (migration from Google Analytics to Matomo)- Implementation of dashboards to monitor cost per acquisition and qualify leads and their origin (Microsoft CRM, Google Data Studio Dashboards, Microsoft Excel Spreadsheets)- Improvement of user tracking (Google Tag Manager, Tarte Au Citron, Google Sheet)- Implementation of marketing automation tools and landing page creation to improve prospect activation and customer engagement processes (Sarbacane)- Optimization, Monitoring, and Management of Community Management (LinkedIn)
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Education
- Google Ads CertificationsGoogle2019Reconnaissances officielles en tant que professionnel de la publicité en ligne, grâce à un certificat personnalisé. Je dispose des certificats suivants : - Certification Google Ads pour la publicité sur le réseau Display : Diffusion d'annonces sponsorisées visuelles (photos et vidéos) sur les sites partenaires du réseau Google et Optimisation de campagnes efficaces. - Certification Google Ads pour la publicité sur le réseau de Recherche : Diffusion d'annonces sponsorisées qui apparaissent dans les résultats du moteur de recherche Google (et partenaires) et Personnalisation de campagnes efficaces. Maîtrise des outils machine learning de Google pour lancer des campagnes intelligentes. - Certification Google Ads pour la publicité sur le réseau Shopping : Diffusion d'annonces sponsorisées pour mettre en avant des produits sur la recherche Google, l'onglet Shopping et les 3Millions de sites partenaires du réseau Display Google (annonces shopping, annonces showcase shopping, annonces catalogues produits en magasin...) - Certification relative aux mesures Google Ads : Mesure, Analyse et Optimisation des campagnes, notamment via l'utilisation des outils Google.
- Google Analytics CertificationGoogle2019Maîtrise des concepts avancés de Google Analytics pour récolter et analyser des informations sur son audience, créer des audiences pour piloter des campagnes Marketing et améliorer les performances de ses tunnels de conversion. Je dispose du certificat officiel de maîtrise des concepts avancés délivré en janvier 2020 et du certificat de réussite délivré à la suite du cours "Google Analytics Avancé" que j'ai suivi en 2019. Justificatifs fournis dans mon portfolio