Freelancer profile translated to English.
Back to original languageAbout Joanna
Branding and design specialist, with solid expertise in Wines, Spirits, Food & Drinks.
Strategic and creative at the same time, with 20 years of experience in Paris and London on the Advertiser and Agency side.
Excellent interpersonal skills and sense of service.
Perfectly bilingual.
English
Native or bilingual
Spanish
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km), Nice (up to 20km)
Experience
- Puzzle BrandingStrategic Marketing ConsultantCONSULTING AND AUDITSJuly 2018 - Today (8 years)Paris, FranceMissions for agencies and directly.Creation of brand platform, portfolio strategy, brand creation, communication audit, workshop facilitation, naming, storytelling, tone of voice.Brands: Bollinger, Moet & Chandon, Piaget, Bucherer, MSC Cruises, Naturactive, Visa, Betclic.Lecturer at SciencesPo Paris, NEOMA Reims and EDHEC Nice on the themes of Luxury and Packaging.
- Incubateur HECBranding ExpertCONSULTING AND AUDITSJuly 2022 - Today (4 years and 1 month)Support for companies that are part of the HEC Incubator at Station F on the Branding / Brand Identity / Strategic Marketing part
- LES FRENCHYDIRECTOR OF STRATEGY AND DEVELOPMENTCONSULTING AND AUDITSSeptember 2017 - June 2018 (10 months)Paris, FranceA start-up that claims French chic - specializing in Wines, Spirits, Perfumes and Cosmetics.Main clients: Champagne Henriot, Baron Philippe de Rothschild, Perrier-Jouët, Castel Frères, Rémy Martin, Glen Moray, Eugène Perma, Mercedes-Benz.Responsible for the strategic output of the agency in the context of pitches and projects (positioning, values, tone of voice, manifesto, naming). Creation of presentations on Luxury, the difference between Craft and Craftmanship and a report on the World in 2050 for our key clients,Responsible for the commercial development of the agency.Management of a project manager.
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Education
- Diplôme Grande Ecole MasterHEC Paris2001Majeure en Management International. Mineure en Culture et Communication. Mémoire: ‘Le commerce équitable: un mode ou une mode de consommation?’.