Freelancer profile translated to English.

Description

Essentially, I am a marketing professional with advanced knowledge in Digital Marketing, accustomed to consulting projects and 100% results-oriented in my recommendations.

I currently run my own consulting firm (ABRO Digital & Marketing Consulting), primarily focused on auditing digital strategies, supporting marketing teams, and implementing online advertising campaigns (Search & Social Ads).

Since 2011, I have also been teaching Digital Marketing and eCommerce at ESADE, where I am an Associate Professor in the Marketing Management Department.

After 5 years leading the Salerm Cosmetics branch in New York and another 5 years as a consultant in Barcelona, in 2011 I had the opportunity to join Budgetplaces.com (currently owned by eDreams-ODIGEO) as Branding Director. I was responsible for increasing traffic retention and brand awareness, leading a team of specialists in Email Marketing, Social Media, Online Advertising, Communication, and Public Relations.

I have now returned to consulting, helping companies with the Digital Transformation of their Marketing and Sales departments, integrating online and offline strategies.

Feel free to contact me if you think I can help you in any way.

Specialties:Marketing Management, Business Strategy, Sales, Digital Transformation, Project Management, Branding, Online Marketing, eCommerce, Inbound Marketing, Performance Marketing, Communication, Market Research and Trends.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ABRO Digital & Marketing Consulting
Founder & Managing Director
CONSULTING AND AUDITS
February 2015 - Today (11 years and 6 months)
Barcelona, Spain
Main Responsibilities:
Managing Director, responsible for business development, including service definition, sales, and client relations, as well as project management, coordinating internal and external resources.

Clients:Petrocat, Concert Studio, Proactiv, Nanimarquina, Turris, Widex, GranBlau, Onebox, FX Animation, Hospital Sant Joan de Déu, Eurosilla, ELIX Real Estate Services, Pharmaceutical Federation, Lear Corporation, and eCommerce and technology businesses such as Inercia.com, Beap.es, or Tappx.

Complementary Responsibilities:
Associate Professor at ESADE in the areas of digital marketing, eCommerce, and strategy, combining course definition and seminar coordination with teaching activities (academic and corporate), as well as projects with companies such as: Porsche, Cartier, Groupe SEB, Gameloft (award-winning project in 2016), Siemens, WWF, L’Oréal, or Hospital Sant Joan de Déu.

Achievements:
Development of a sustainable consultancy since its founding, with recurring clients and high satisfaction levels.
Building an ecosystem of partners in the main areas of digital marketing.
Agreement with the ticketing platform Onebox to help its clients improve their digital marketing, working with companies such as Davis Cup, Premier Padel, or Disney on Ice.
ESADE
Adjunct Associate Professor | Dept. of Marketing Management
EDUCATION AND E-LEARNING
September 2011 - Today (14 years and 11 months)
Barcelona, Spain
Associate Professor in the Department of Marketing Management, primarily in the areas of digital marketing, eCommerce, and marketing strategy, for Executive Education programs (EMMS, FTMBA), postgraduate programs (MSc in Marketing Management, CEMS), and undergraduate programs (BBA), as well as custom and corporate programs.
ASEcarpas
Board Member & Advisor
CONSULTING AND AUDITS
October 1998 - Today (27 years and 10 months)
Barcelona, Spain
Family Business founded by my father, dedicated to the rental of tents for events and weddings. Since the beginning I've played an active role in the areas of marketing and sales, specially regarding Digital Marketing for lead generation (SEO & Website development, SEM, Social Media Marketing and Email Marketing).

After my father retired and as a shareholder of the company, my activity as a member of the board include also management and strategy advise to the current CEO.