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Description

Responsible for image projects in luxury, specializing in visual storytelling and heritage valorization.
Strong experience in directing creative projects (exhibitions, publications, digital content), international coordination, and creative team management.
Open to new opportunities in art direction, brand communication, and international cultural projects.

Here are my strengths

Image: Strategic direction of creative projects, team coordination, supervision of visual and narrative production, management of creative projects and international projects and teams.
Cultural Projects: Management of brand image projects or cross-functional cultural projects (exhibitions, editorial content, events), international coordination of teams and service providers.
Artistic Coordination: Operational and strategic management of a creative studio, supervision of research and inspirations, interdisciplinary coordination of artistic vision and brand image consistency to create discursive cohesion between different universes.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Dior Héritage - Christian Dior Couture
Senior Manager, Image Projects
LUXURY GOODS
November 2014 - Today (11 years and 7 months)
Paris, France
Lead strategic image projects around Dior's heritage: exhibitions, editorial publications, retail content, and internal events.
Select and coordinate visual content with international teams: Studio, Image, PR, Events, Marketing, Retail, Training, and Publishing.
Negotiate rights and coordinate legal approvals for Dior Heritage photo and audiovisual content.
Manage and oversee the entire image production cycle for Dior Heritage, from concept to delivery, with studios, photographers, graphic designers, and service providers.
Ensure brand visual consistency and historical accuracy across all media. Previous experience in archives and heritage: inventory, cataloging, organization of museum collections, integrated into storytelling objectives.
Visual Communication Brand Content Iconographic Research Communication Strategy Storytelling
JMIEHLAW
Art Director
RETAIL (SMALL BUSINESS)
January 2019 - December 2023 (4 years and 11 months)
Paris, France
• Close collaboration with the founder on brand strategy and collection staging.
• Global brand visual identity support (Co-art direction, graphic universe, visual tone, and storytelling).
• Supervision of photo and video campaigns (Moodboard, shooting direction, post-production follow-up).
Art Direction Photography Styling Visual Communication Branding
Wonder Hatch
Stylist
FILM AND AV
September 2021 - September 2021
Paris, France
Styling for the French poster and press photos by Leigh Keily for the lead actress "Erika Sainte" as part of the promotion for the series "J'ai tué mon mari".
Proposal of styling briefs, mood boards, and accessories
Creation of multiple looks for the poster and press photos
Fashion Styling Photo Shoot Moodboard Briefs Creative Briefs

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MFA - Exchange Program
New York University – NYU
2017
Double major : Studio Art & Costume Studies
Master's Degree
Université Paris 1 Panthéon-Sorbonne
2016
Création Internationale - MAVI

Check out Joana's education

Communication Consultant

Joana Tosta

Communication, Branding, Heritage Consultant

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