Freelancer profile translated to English.

Description

Freelance Art Director & Graphic Designer – Let's build a brand image that reflects you!

Passionate about imagery and visual trends, I help brands create a strong and differentiating universe. From visual identity to art direction and content creation, I put my expertise to work for impactful and coherent communication.

💡 My approach: I love transforming a vision into a powerful visual identity, telling a story through each project. My work is based on a refined aesthetic, a strong attention to detail, and an understanding of the graphic codes that make an impression.

🎯 My areas of expertise:

Art direction & mood boards (photo shoots, visual storytelling)

Content creation & UGC (photos, videos, snack content for social media)

Branding & visual identity (logo, graphic charter, brand universe)

Graphic & digital design (web design, newsletters, banners, print)

Social media strategy & management (editorial planning, engaging content)

✨ Who I love to work with?

Fashion, lifestyle, and beauty brands that want to affirm their visual DNA, tell a story, and stand out in a competitive landscape.

📩 Want to bring your project to life? Let's discuss!

Languages

French
Native or bilingual
English
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Jimmy Fairly
Art Director
June 2024 - Today (2 years)
Paris, France
Global Art Direction:Definition and management of the visual identity for campaigns.
Mood board & Creative Concept Creation:Inspirations, storytelling, aesthetic choices, and visual direction.
Shooting & Snack Content:Assistance with shoots and production of quick & engaging content for social media.
Graphic Design & Campaign Assets:Creation and adaptation of print and digital materials (social media, advertising, web).
Editing & Post-production:Validation of final visuals to ensure brand image consistency.
Collaboration with Marketing & Product Teams:Aligning visuals with the brand's business needs and storytelling.
Digital Content Creation & Social Media Management:Engaging visuals, motion design, innovative formats.
Creative & Trend Watch:Analysis of fashion, luxury, and digital trends to inform future campaigns.
Freelance
Art Director
January 2024 - Today (2 years and 4 months)
Paris, France
Art Direction & Social Media:Development and management of content strategies on social media (Instagram, TikTok, LinkedIn, Pinterest). Creation of editorial calendars, design of attractive visuals, video editing, retouching, and adaptations for digital formats.
Visual Identity & Branding:Creation of custom logos, graphic charters, and visual universes for brands. Definition of a unique graphic storytelling to anchor their identity in the market and ensure visual consistency across all platforms.
Print & Layout:Design and layout of various print materials (business cards, packaging, brochures, posters, press kits) in line with the brands' identities and values.
Digital & Web Design:Creation and optimization of user experience through the design of websites, newsletters, banners, and other digital materials. Adaptation of content to UI/UX trends to ensure an immersive and engaging experience.
UGC (User Generated Content) Creation:Production of authentic and engaging videos and visuals for brands' social media campaigns. Natural and impactful product showcasing to improve engagement and conversion.
Atelier Lou Optique
Junior Art Director & 360 Communication
September 2021 - August 2023 (2 years)
Paris, France
Social Media Strategy & Management:Development and implementation of the digital strategy (editorial calendar, hashtags, wording, scheduling). Creation of a coherent and impactful visual universe on Instagram & TikTok.

Content Creation & Art Direction:Production of mood boards and creative concepts. End-to-end management of photo shoots (preparation, art direction, post-production). Creation of engaging visual content (photos, videos, snack content) in line with the brand's DNA.

Influence & Collaborations:Development and management of a network of influencers and partner brands. Creation and management of a database, sending personalized emails, negotiating collaborations, monitoring partnerships, and analyzing results.

Web Design & Digital Materials:Design and management of the website (UX/UI, visuals, packshots). Creation of newsletters, promotional offers, and digital content aligned with the brand image.

Brand DNA & Visual Storytelling:Solely responsible for art direction, I shaped the visual identity and graphic universe of Atelier Lou Paris, ensuring strong consistency across all communication materials and a differentiating market positioning.