Freelancer profile translated to English.
Back to original languageAbout Joana
I AM JOANA KREUDER-WIESEMANN, FREELANCE DIRECTOR & COMMUNICATIONS CONSULTANT.
I SUPPORT COMPANIES IN EFFECTIVELY COMMUNICATING THEIR MESSAGE AND ESTABLISHING A TARGETED CONNECTION WITH THEIR CUSTOMERS.
FOR MORE THAN 15 YEARS, I HAVE BEEN ACCOMPANYING COMMUNICATION PROJECTS AND ADVERTISING CAMPAIGNS FROM THE INITIAL IDEA AND BRIEFING TO COMPLETE IMPLEMENTATION AND DISTRIBUTION ACROSS ALL RELEVANT COMMUNICATION CHANNELS.
MY EXPERTISE SPANS THE FIELDS OF COMMUNICATION CONSULTING, STRATEGIC BRAND MANAGEMENT, AS WELL AS PROJECT MANAGEMENT AND PROJECT LEADERSHIP.
I SUPPORT BOTH AGENCIES AND COMPANIES IN THE FORM OF PROJECT-RELATED CONSULTING, AS A TEMPORARY SOLUTION FOR STAFF SHORTAGES, OR AS FLEXIBLE SUPPORT IN DAILY OPERATIONS.
German
Native or bilingual
English
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- FreiberuflichFreelance Director, Marketing Manager & Communications ConsultantJune 2023 - Today (3 years)Iserlohn, Germany
- Team leadership in marketing with a focus on developing the marketing department (focus on online marketing and website), interface management, and sales marketing
- Development of target group-specific communication strategies and selection and management of suitable channels for sustainable reach and sales increase
- Establishment and maintenance of cooperations with partners and service providers, as well as close coordination with internal interfaces for the implementation of effective communication measures
- Conception and implementation of target group-oriented marketing and communication measures for events with a focus on increasing reach and attracting visitors
- Conception and management of integrated marketing campaigns for targeted approach of different target groups and increasing brand presence
- DornbrachtMarketing Manager ContentLUXURY GOODSFebruary 2020 - June 2022 (2 years and 4 months)Iserlohn, Germany
- Responsibility for the development of global content for the Bath & Spa business unit
- Ensuring synchronized distribution across all relevant communication channels for sales and end-customer communication in cooperation with internal marketing departments
- Development and implementation of key communication tools for the business unit responsible, as well as content development for the Dornbracht brand website
- Continuous market and competitor analysis, as well as identification of trends, insights, and relevant topics for sustainable positioning and strengthening of the brand as a thought leader within the industry
- DornbrachtSpecialist Marketing CommunicationsLUXURY GOODSOctober 2018 - January 2020 (1 year and 3 months)Iserlohn, Germany
- Holistic planning, management, and implementation of marketing/communication projects as the responsible contact person for the Bath & Spa portfolio area
- Project management and planning, including budget requirement planning, budget management, cost and settlement control, as well as creation and monitoring of timings
- Development of cross-channel communication measures in cooperation with the lead agency and internal marketing departments
- Implementation of media productions, including supervision of layout and text creation, and management of production processes
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Education
- Digital Manager Global MarketingIU International University of Applied Sciences2023Digital Manager Global Marketing
- Diploma, Communication Managementdesign akademie berlin, SRH University of Design and Communication2008Diplom, Kommunikations-Management