Freelancer profile translated to English.
Back to original languageAbout Joana
Digital Marketing and Performance Professional with solid experience in Google Ads, Meta, LinkedIn Ads, TikTok, Amazon, Affiliation, and Programmatic.
Performing functions from strategic planning to operational campaign management, adapting the media mix to the specific objectives of each client and managing accounts of different sizes. I have an analytical profile with a results-oriented approach, with experience in achieving leads, sales, ROAS, and visibility, as well as proficiency in GA4 and strategic dashboard creation in Looker.
Spanish
Native or bilingual
English
Conversational
Basque
Conversational
Remote only
Primarily works remotely
Experience
- Paid Media & Digital Channels Manager DirectorROI UP - AzurallyJanuary 2023 - Today (3 years and 7 months)Madrid, Spain- New Business Management / new client development- Contact and coordination with support teams- Support in training internal teams and clients- Definition of digital marketing strategies and adaptation of the media mix according to each client's objectives.- Management of accounts of all sizes, coordinating projects and ensuring results.- Team leadership and training/mentoring of collaborators.- Direct relationship with clients, personalizing strategies and reporting results.- Management and optimization of campaigns on Google Ads, Meta, LinkedIn Ads, TikTok, Amazon, Affiliation, and Programmatic.- Performance analysis and data-driven decision-making (GA4, Looker dashboards).- Tracking of key KPIs: leads, sales, ROAS, and visibility.
- ROI UP GroupPaid Media ConsultantMay 2021 - January 2023 (1 year and 8 months)Madrid, Spain- Management of accounts of all sizes, coordinating projects and ensuring results.- Definition of digital marketing strategies and adaptation of the media mix according to each client's objectives.- Direct relationship with clients, personalizing strategies and reporting results.- Management and optimization of campaigns on Google Ads, Meta, LinkedIn Ads, TikTok, Amazon, Affiliation, and Programmatic.- Performance analysis and data-driven decision-making (GA4, Looker dashboards).- Tracking of key KPIs: leads, sales, ROAS, and visibility.
- LIN3S ≡ Agencia DigitalDigital Marketing TechnicianJanuary 2020 - April 2021 (1 year and 3 months)Vitoria-Gasteiz, Álava, Spain- Strategic development and execution of global digital campaigns: Paid Media.- Strategic planning of Paid Media: Google Ads, YouTube, and Amazon Search- Market and competitor analysis.- Creation of dashboards in Data Studio.- Optimization of performance-oriented campaigns: CPL, CPA, and ROAS.- Optimization of Brand Positioning campaigns (Branding)- Web Analytics for campaign optimization (Google Analytics and Adobe Omniture)- Campaign testing (A/B)- Lead generation: Landing Pages.- Preparation of weekly and monthly reports. Control and optimization of marketing budget.- Direct contact with clients.
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Education
- Advertising and Public Relations, Communication, GeneralUniversidad Rey Juan Carlos2016Publicidad y Relaciones Públicas, Comunicación, general
- Postgraduate in Audiovisual Technology, ImageCTL2013Postgrado en Tecnología Audiovisual, Imagen
Certifications
- Google AdsGoogle