Hello! I am Joana: a passionate journalist, beauty & health nerd, and strategy fan. I create expert, reader-friendly, and high-quality texts for you that are precisely tailored to your needs.
And these are my services:
- Text & Editing (print and online): creative and individual writing of specialist articles, online posts, blog articles, landing pages, testimonials, reports, news, trends, inspirations
- SEO Optimization: texts, keywords, link-building, e-commerce
- Topic identification and research: on the main topics of beauty, lifestyle, fashion, health, fitness, mindfulness
- Translations: from French or English into German, as well as from German into English
- Concept development & implementation: content strategies, photo and video productions, websites, customer magazines, advertising campaigns...
- Social Media Content: strategy, creation, postings
As a journalist for beauty, health & lifestyle, I was able to expand my career at print magazines such as Cosmopolitan, Myself, and Douglas Magazin before moving to the tech start-up Stylight, where I acquired as much online knowledge as possible before becoming self-employed in 2018. As a Belgian, I grew up multilingual with German and French as my mother tongues and fluent English skills.
My clients include, among others:
- mobitec.be (INTERIOR, translations FR-DE, SEO-optimized texts and blog articles)
- seduction-magazin.de (BEAUTY, SEO texts)
- gq-magazin.de (MEN'S Content, SEO-optimized texts, long copies, reports, expert interviews)
- theskinlab.de (MEDICINE, Content Strategy, specialist articles, storytelling, web content, SEO)
- Ludwig Beck Beauty Magazin (STORE, conception & implementation of a magazine language, storytelling, content production of texts, images and videos)
- Abenteuer und Reisen (TRAVEL, travel stories, specialist articles, expert interviews, storytelling)
- Design Bubbles (BEAUTY, press texts, specialist articles, proofreading)