Freelancer profile translated to English.
Back to original languageAbout Joana
Digital Marketing Project Manager, specialized in CRM**, with over 7 **years of experiencewithin major groups (**Nestlé, Kleenex, AFNOR**), key retail players (**Eurocommercial Properties, Passage du Havre**), and SMEs.
I support companies in managing theirCRM/CDPdatabase, from **strategy to operations**, improving every step of the **omnichannel customer journey**.
🧠 My areas of expertise
1/ Operational management of multichannel campaigns (email, SMS, wallet, pop-in, push)
- Conception, writing, design creation, and campaign setup
- Creation of targeting and segments
2/ Marketing Automation & Personalization
- Implementation of automated workflows
- Segmentation & behavioral triggers
- Recommendations and deployment of omnichannel automated scenarios
3/ CRM KPI Monitoring and Analysis
- Performance analysis: deliverability, open rates, clicks, conversion, abandonment
- Optimization recommendations based on data, A/B tests
4/ Engagement & Loyalty
- Implementation of engagement schemes
- Contests and gamification mechanics
- Development and optimization of loyalty programs
5/ Database Enrichment & Qualification
- Data collection and quality: forms, pop-ups, QR codes, Wi-Fi
- Structuring and enrichment of the CRM database
- GDPR compliance: consent management, collection rules, and best practices
6/ Project Management & Change Management
- CRM strategy steering
- Selection and deployment of CRM solutions
- Training teams on CRM tools
🔧 Complementary expertise
- Creation of multi-format materials: POS displays, newsletters, banners, landing pages, videos.
- Website management & updates: content, blog, UX optimization.
- SEO & visibility: technical and editorial optimization.
- Monitoring of Ads (SEA) campaigns: reporting, analysis, optimization.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)
Experience
- EUROCOMMERCIAL PROPERTIESMarketing and Digital Project ManagerREAL ESTATEDecember 2022 - April 2025 (2 years and 4 months)Paris, FranceUX & SEO Redesign: managed the redesign of 8 shopping center websites to improve user experience and natural referencing.CRM & Emailing: creation and sending of newsletters, customer base segmentation, and personalized journey automation.Database Development: implemented strategic collection points to enrich and qualify customer data.Reporting & Analysis: regular production of reports to measure the effectiveness of CRM actions and optimize campaigns.E-reputation: continuous monitoring and optimization of online presence and customer reviews.SEO / SEA Strategy: design and management of a national strategy to enhance visibility and generate qualified traffic.Loyalty Program: development and deployment of a program aimed at increasing customer engagement and retention.
- Nestle PurinaDigital Project ManagerAGRICULTUREJanuary 2021 - August 2021 (8 months)Paris, FranceCRM Strategy Development: definition and deployment of targeted actions to strengthen customer loyalty and optimize data collection and utilization.SEO / SEA Optimization: deployment of acquisition strategies aimed at increasing online visibility, in close collaboration with the partner agency.On-site SEO: contribution to technical and semantic optimization as part of the www.purina.fr website redesign.
- Puissance5Marketing and Communications OfficerCONSULTING AND AUDITSJanuary 2019 - January 2021 (2 years)Paris, FranceLead Generation: managed lead generation campaigns through automated emailing and Google Ads, with a focus on qualified acquisition.CRM Development: definition and segmentation of target audiences to enrich and structure the customer database.Data Visualization: design of interactive and dynamic dashboards on Google Data Studio for performance monitoring and analysis.
Recommendations
Be the first to recommend Joana
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing, Communication & DigitalInseec2019Stratégie digitale 360° et parcours client Acquisition SEO/SEA et optimisation du trafic CRM, emailing & marketing automation (workflows, segmentation, campagnes multicanales) Gestion de projets web et coordination d’équipes Optimisation UX/UI et amélioration de sites web Création de contenus multicanaux (web, réseaux sociaux, print) Social media management Data marketing & analyse (GA4, tableaux de bord, KPIs)
- Certification Growth: Digital ActivationLion Maria Schools2025Engager vos clients sur les principaux canaux numériques (site, réseaux, apps) pour stimuler la croissance. Allier stratégie et technologies pour mieux comprendre les besoins, vous adapter vite et atteindre vos objectifs business. Exploiter l’IA, la data et l’automatisation pour personnaliser, segmenter finement et optimiser en temps réel vos actions. Concevoir et mettre en œuvre une stratégie d’activation digitale conforme au référentiel de la certification RS6808 (évaluation : dossier + soutenance).