Freelancer profile translated to English.
Back to original languageAbout Joana
Hello and welcome,
My name is Joana, I hold a Grande École Master's degree in Business, with a rich background in marketing, customer experience, event management, and project management.
My profile combines versatility, attention to detail, and the ability to build coherent and memorable brand experiences.
What I bring to your projects
I support companies in improving their brand image and customer experience through concrete and structured actions:
- Brand Positioning and Customer Experience Consulting, to clarify your positioning, align your messages, and strengthen loyalty.
- Field Observation and Mystery Shopper Missions, to analyze the reality experienced by your customers and identify areas for improvement.
- Artistic Direction and Storytelling, to harmonize discourse, visuals, and experience, and create an embodied and coherent brand.
- Workshops and Team Coaching, to disseminate a culture of service, attention to detail, and operational excellence.
- Data Analysis and Customer Feedback, to transform customer feedback into levers for growth and differentiation.
Public Speaking and Communication
I also work as a public speaking coach, to help your teams communicate with impact, structure, and clarity.
Trilingual (French, English, Spanish)
I support projects both in France and internationally.
Motivated, rigorous, and human-centered, I would be delighted to collaborate with you on your next projects.
Looking forward to discussing,
Joana
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Lyon (up to 50km)
Experience
- JoanaCadillacConsultingConsultantLUXURY GOODSOctober 2025 - Today (8 months)Paris, FranceI support companies in analyzing their customer journey, conducting field observations and mystery shopper missions, as well as harmonizing their brand positioning. I also work on storytelling, artistic direction, and team coaching to enhance the coherence, service quality, and overall impact of the proposed experience.
- AIRFRANCEPMOAVIATION AND AEROSPACEOctober 2023 - October 2025 (2 years)Paris, FranceDeployment of the customer culture program and continuous improvement of the passenger experienceData analysis (qualitative and quantitative) and dashboard creation (KPI, Excel, Salesforce)Agile project management, workshop facilitation, and results reportingCross-functional collaboration and participation in professional events (All4Customer, AFRC, Cisco)
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Education
- MGE (Master Grande Ecole de Commerce)Excelia2025Management, spécialité tourisme & événementiel
- International Marketing BachelorISEG2023Marketing, communication & digital, le tout en anglais et parfois en espagnol
Certifications
- TOEICETC Global2022
- Voltaire CertificationCertificat Voltaire2021