About Joakim
- Websites with SEO fundamentals,
- Conversion rate optimization,
- Persuasive landing pages,
- Cold emailing or retention,
- Content marketing (SEO and social media),
- Conversion rate optimization,
- AAARRR and growth model,
- UGC...
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- PanjaSEO and Growth Marketing ConsultantDIGITAL AND ITSeptember 2021 - March 2023 (1 year and 7 months)Juvignac, FranceDiscover what I achieved with Panja, just below ⬇️I joined Théo Sitjar and Vincent Maurin with the goal of supporting them in structuring their agency, managing clients and projects, as well as SEO! A real Swiss (or rather French) army knife as you can see 🔪🇨🇭Specifically, I grew over 20 clients using the AAARRR model, leveraging the best channels: SEO, SEA, Facebook Ads, Google Ads, YouTube Ads, Outbound Marketing, Emailing...To make this achievable and not utopian, I supported several Panjitas and Panjitos in the success of their missions (5 permanent and 3 occasional). All remotely, with cohesion days to unite the team 🙌What matters to me is the success of projects, regardless of the channels, to grow companies according to their objectives. And to achieve this, all campaigns are measured and analyzed with KPIs established beforehand 🤯SEO 📝Many companies have poorly optimized websites, so I carried out significant foundational work essential for their growth.
- Technical and structural optimization,
- Creation of semantic clusters on various themes,
- Creation, improvement, or redesign of websites or targeted pages (WordPress),
- Regular content strategy to target increasingly competitive keywords,
- Backlinking and notoriety gain,
- Implementation and optimization through A/B testing,
- Competitive analysis, reporting, traffic and conversion rate analysis... plenty of useful data for continuous improvement 🔥
Growth 💰- Management of Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads campaigns...
- Strategic advice (growth model, AAARRR, prioritization and planning of actions...)
- Persuasive copywriting, custom LPs, emailing campaigns, editing... And many other operational actions 💪
To learn more, send me a private message! - Cumulus Media LTDSEO ManagerDIGITAL AND ITApril 2020 - July 2022 (2 years and 4 months)Tel Aviv-Jaffa, IsraelI'm revealing everything about this SEO adventure 💪 Ready to place your bets? 🃏In 2020, the adventure began at the agency Cumulus Media LTD. My mission: take the reins of various SEO strategies for different clients (casino, affiliate marketing, sports betting).Initially, I managed several of the agency's affiliate sites. Then, in the same year, I was entrusted with the responsibility of the site playojo.com. When I took over, the site was translated into +5 languages but banned from Google. And that's perfect because I love challenges 😎With one goal in mind: to restore this English casino to its former glory!SEO 📝2 years of perseverance to achieve the long-awaited growth!
- Technical optimization across +3 languages (English, Spanish, Swedish),
- Content strategy, managing 15k words per month and creating several guides by industry experts,
- 6 semantic clusters created to boost the most competitive keywords,
- Creation, improvement, or redesign of the site or targeted pages (WordPress),
- Backlink strategy with the help of a press agency,
- SEO launch strategy in new countries (Latin America and North America),
- Competitive analysis, reporting, traffic and conversion rate analysis... enough to transform traffic once it's on the site 🥇
Team Leader 🙌I have the privilege of collaborating with a team of 5 SEO specialists and 7 collaborators (copywriter, blog manager, designer). While also being in direct contact with several external agencies related to clients (PR, Social Media).- Defining SMART personal goals,
- Assisting and supporting in report writing,
- Creating all agency processes,
- Internal training to energize and grow the team,
- Performance monitoring based on various KPIs,
- Creating ideation workshops to converge ideas from one project to another,
And many other actions to discover by private message 📩 - LONGRINEDigital Marketing ManagerDIGITAL AND ITOctober 2017 - September 2018 (1 year)Avignon, FranceMy missions focused on the digital development of the agency's clients, and I was in charge of launching our new internal offer Shoot The Moon:. Strategic Marketing .
- Strategic marketing analysis and market positioning of the offer;
- Pricing strategy;
- Search for future partners;
. Online Marketing .- Wireframes and prototyping of the website www.shoot-the-moon.fr;
- Website design and launch in January 2018;
- Development and implementation of the SEO strategy (Web traffic from 0 to 150 visits per month in 6 months);
- Creation of an editorial line for all communication platforms;
- Design and distribution of content according to an editorial calendar;
- Writing articles to develop the website's referencing on the web;
- Writing, filming, and editing marketing videos for the YouTube channel;
- Emailing strategy aimed at attracting prospects using marketing automation;
- Consulting on referencing, digital strategy, and websites for the agency's clients (Aximum, A&B consulting, AJR conseil).
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Education
- Master's Degree in Communication and MarketingIscom Montpellier2018
- Bachelor in Hotel ManagementVatel Nîmes2015
Certifications
- The Essentials of Digital MarketingGoogle2018