Freelancer profile translated to English.
Back to original languageAbout Joachim
After managing complex acquisition strategies as an SEA/SMA Account Manager, I now leverage my expertise for businesses as a Freelancer.
My goal: transform your advertising investments into concrete results (ROI, Lead Gen, Sales).
A "Full-Funnel" Strategic Vision:
I build complete conversion funnels:
• Acquisition & Visibility: Capturing qualified audiences.
• Conversion: Optimizing sales funnels and CPA.
• Loyalty: Maximizing LTV through strategic recommendations.
My Pillars of Expertise:
✅ SMA & SEA Mastery: Expert management on Meta, LinkedIn, TikTok, Snapchat, and Google Ads. I manage your campaigns with the rigor and methodology acquired at AC Consulting.
✅ Analysis & Data: Strong analytical skills (Looker Studio, Power BI) to drive decisions with data and adjust strategies in real-time.
✅ Creative Support: I help you design and produce impactful creatives, as performance depends as much on targeting as on the message.
✅ 360° Experience: Whether you are in B2B (Lead Gen) or B2C (E-commerce), I adapt my strategy to your specific business objectives.
Why Collaborate with Me?
• Agency Expertise for Your Project: High-end know-how for brands like Dyson or Clinique.
• Consultant Approach: I am not just an executor; I am your strategic partner to optimize your website and funnels.
• Responsiveness & Results: A performance culture inherited from 5 years in demanding environments.
Ready to scale? Contact me for an audit of your campaigns or to define your next conquest strategy together!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AC ConsultingAccount Manager SMA/SEASeptember 2025 - Today (9 months)- SEA: Development, management, and optimization of Google Ads advertising campaigns with a focus on performance, ROAS, and CPA optimization.• Social Media Ads: Management of campaigns on Meta, LinkedIn, TikTok, and Snapchat to maximize visibility, engagement, and conversions.• Performance Analysis: KPI monitoring, data interpretation, and continuous optimization implementation to improve results (Looker Studio).• Client Relations: Supporting clients in defining their acquisition strategy and regular performance reporting.• Strategic Consulting: Full-funnel support, from acquisition to loyalty, with website recommendations.
- Oks studioGrowth HackerJanuary 2024 - August 2025 (1 year and 7 months)Acquisition:• Social Media Ads: Management of advertising campaigns on Meta, TikTok, and Snapchat Ads, with a creative and targeted approach to acquire users on mobile apps and websites.• SEA: Strategy for acquiring qualified leads through the website.• Emailing: Design and distribution of acquisition emailing campaigns via Brevo.Analytics, Data, and CRM:• Database Management: Sorting, organizing, and updating data via Excel, administration and contact tracking via the Monday CRM platform.• Analytics: Analysis of advertising campaigns and in-app performance (Appsflyer, Mixpanel, Looker Studio).
- JellysmackAccount Manager SMAJuly 2021 - December 2023 (2 years and 5 months)92300 Levallois-Perret, France- Social Media Ads: Planning, deployment, monitoring, and analysis of acquisition campaigns on Meta, TikTok, Snapchat, and YouTube Ads, with the objective of ROAS optimization.• Client Account Management: Supporting brands such as Clinique, MeUndies, Dyson, or Sorare, from the beauty, food, health, gaming, banking, crypto, real estate, and recruitment sectors.• Performance: Analysis of results, reporting, and continuous optimizations to achieve ROI and growth objectives (Power BI, Looker Studio).
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Education
- Master 2 (M2), International Strategic ManagementUniversité Paris Nanterre2021Master 2 (M2), Management stratégique international
- Master of ManagementUniversité Paris Nanterre2020Master 1 (M1), Management stratégique