Freelancer profile translated to English.
Back to original languageAbout Jingqian
As a Data Analyst, I help companies transform their data into strategic decisions and concrete actions. My goal is to provide you with clear, reliable, and visual analyses to improve your performance, identify your opportunities, and optimize your sales and marketing actions.
What I bring to you:
- Mastery of SQL, Python, Power BI, Looker Studio, and advanced Excel.
- Creation of interactive and automated dashboards to track your KPIs.
- Customer analyses (segmentation, user behavior, purchase paths).
- Market research and competitive analyses oriented towards strategy.
- Clear and adapted communication for both technical and non-technical profiles.
I offer customized deliverables: dynamic dashboards, detailed reports, one-off studies, or strategic support. My approach is rigorous, results-oriented, and always focused on creating value for your projects.
English
Native or bilingual
French
Conversational
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'OréalAssistant International Product Marketing ManagerFASHION AND COSMETICSJanuary 2024 - July 2024 (6 months)Levallois-Perret, France
- Led data collection and synthesis efforts to deliver performance and competitor insights, which informed the 2025–2030 strategic roadmap for APAC and EMEAI regions.
- Conducted global market research and identified customer trends, directly contributing to the 2024– 2025 Marketing Strategy for the Middle East.
- Monitored APAC bestseller pricing bi-weekly and delivered more than 10 analyses, enabling HQ marketing to gain visibility into local market dynamics.
- Led the development of Travel Exclusive sets, launching 7 renovated TREX for TR EMEAI and supervising the establishment of a unified TREX charter in TR APAC.
- XWECANData AnalystCONSULTING AND AUDITSMay 2023 - July 2023 (2 months)Montreal, QC, Canada
- Leveraged SEMrush to analyze the key online performance metrics of XWECAN's official website.
- Conducted SEO diagnostic report, devised Q3 & Q4 marketing strategies.
- Executed a thorough optimization of the Google Business Profile following competitor benchmarking, leading to the first-ever inquiry via GBP.
- HungryPandaBusiness Development AnalystE-COMMERCEJune 2021 - December 2021 (6 months)Paris, France
- Analyzed market trends to identify actionable insights and customized partner campaigns accordingly, leading to a 125% increase in monthly sales.
- Provided weekly analysis and strategic recommendations to the regional manager, improving visibility into market trends and operational priorities.
- Analyzed performance data for targeted business prospects, presented tailored findings, and successfully secured 14 new partnerships.
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Education
- MSc in Digital Marketing & Data ScienceEmlyon Business School2024
- Bachelor in Global Business AdministrationExcelia Business School2021