Freelancer profile translated to English.
Back to original languageAbout Jincun
Hello,
Welcome to my profile!
🎓 With a master's degree in luxury and fashion marketing in France, I have 5 years of experience in marketing (social media and Branding).
Passionate about social media. I enjoy helping my clients achieve their goals by developing the right strategy and creating effective content.
🔸 What I can do:
DIGITAL STRATEGY
▪️ Positioning analysis
▪️ Strategic plan development
▪️ Editorial calendar creation
▪️ Influencer partnership development and management
▪️ Monthly reports
COMMUNITY MANAGEMENT
▪️ Brand e-reputation management
▪️ Promotion of the brand, its offers, and its events
▪️ Fostering dialogue with clients and prospects
▪️ Cultivating social engagement and community sentiment
▪️ Ensuring social media support
WEB WRITING & COPYWRITING
⚪ SEO writing of articles and all other editorial content in Chinese (WeChat site, blogs, social media, landing pages, ...)
⚪ Design and writing of dossiers and press releases for brochures, newsletters
⚪ SEO writing of product sheets, brand descriptions, and e-commerce site categories
⚪ Chinese/English - English/Chinese translation
DESIGN
⚪ Logo and website creation (WIX)
⚪ Editing of books + posters
⚪ TAOBAO e-shop
🔸 Here are the results of the campaigns entrusted to me.
WeChat Articles: Article PV reached 10k+ three times, 7k+ three times (average PV ≈ 2k).
Restaurant (Xiaohongshu): 32 posts received 13.1k likes & 10.2k saves. ROI up to 20:1. +16% sales
Fashion (Xiaohongshu): 1 year: +27k followers, +34k interactions
Fashion: Curation of a fashion Instagram account
1 month: +200 followers, account reached 67.1k, account engaged 1.5k interactions including: Carla Bruni, Emmanuelle Beart, Meghan Douglas, Ines de la Fressange...
Shall we talk about your project? ☕
Chinese
Native or bilingual
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- 8 digital solutionsProject managerSOCIAL NETWORKSJune 2023 - Today (3 years)Paris, France💻 Management of project development, decisions on social content strategies, creation of publication calendars, content production, consulting, client management.Clients include tourism offices of French and German cities.
- Ai Shopping ParisFashion writerE-COMMERCEApril 2021 - Today (5 years and 2 months)🔸 I am responsible for writing articles👠 on fashion💄 on beauty✨ on current trends🏷️ on designers💃 on brands and fashion shows.🔸 Article PV reached✅ 10k+ three times✅ 7k+ three times (average PV ≈ 2k).
- Ines de la Fressange ParisSocial media managerFASHION AND COSMETICSOctober 2021 - December 2022 (1 year and 3 months)📱 Planning, production, and publication of content for social networks such as WeChat (Article), Weibo, and Xiaohongshu (Caption writing / video editing / photo editing / design / translation)💬 Cultivating social engagement and community sentiment👥 Ensuring social media support🎯 Developing social media strategy for the brand🗓️ Planning social media advertising campaigns💻 Establishing partnerships with fashion influencers, etc.📋 Monthly reports✅ 1 year: +27k followers, +34k interactions
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Education
- Master- MSc Luxury and Fashion ManagementSkema Business School2019⚪ Fashion & Brand Management ⚪ International Marketing Strategies for Luxury and Fashion Goods ⚪ Integrated Luxury and Fashion Communication ⚪ Advanced Advertising Strategies ⚪ Consumer Trends and their Impact on Marketing Strategies
- Bachelor's Degree - Journalism and CommunicationCommunication University of China, Nanjing2015⚪ Digital Media ⚪ News Writing and Reporting ⚪ Public Relations ⚪ Advertising and Marketing Communications ⚪ Interpersonal Communication
Certifications
- INSIDE LVMH CertificateLVMH2022
- Marketing: Copywriting for Social MediaLinkedin2022