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Jim FrançoisJF

Jim François

Media Buying Manager

€450/day
Lille, FR
3-7 years
SEA
Google Ads
Meta Ads
Tracking
Web analytics

Average response time: 1 hour

Freelancer profile translated to English.
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About Jim

Freelance spécialisé en publicité digitale, j’accompagne les entreprises dans la création et l’optimisation de leurs campagnes Meta Ads (Facebook & Instagram) et Google Ads. Mon objectif : aider mes clients à générer plus de visibilité, d’interactions et de conversions grâce à une stratégie claire et des messages percutants. Rigoureux, réactif et orienté performance, je mets un point d’honneur à transformer les budgets publicitaires en résultats concrets.
Social Networks
E-commerce

  • English

    Native or bilingual

Can work on-site
Lille (up to 50km)

Experience

  • Systemia
    Media Buying Manager
    May 2024 - Today (2 years and 3 months)
    Wallonia, Belgium
    As Media Buying Manager at Systemia, I support ambitious SMEs in their digital growth by managing high-performing and measurable advertising campaigns.

    🎯 Main Responsibilities

    Design and management of Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns, with a focus on performance and profitability.

    Implementation of multichannel acquisition strategies tailored to clients' business objectives (lead generation, e-commerce sales, brand awareness).

    Monitoring, optimization, and reporting using Google Analytics 4, Looker Studio, and Supermetrics to ensure transparency and clear interpretation of results.

    Advanced tracking management (Google Tag Manager, pixels, tags) to precisely measure each conversion.

    🤝 Management & Client Support

    Management and coordination of the delivery team (graphic design, web, content), ensuring adherence to schedules and quality of deliverables.

    Development of strategic recommendations, advertising audits, and ongoing support.

    Facilitating follow-up meetings with clients, explaining SEA/Ads challenges, and providing practical advice to maximize campaign impact.

    Constant monitoring of advertising platform evolutions to anticipate opportunities and adapt strategies.

    🔑 Key Skills: Google Ads · Meta Ads · YouTube Ads · Tracking (GTM, pixels) · Reporting (Looker Studio, Supermetrics) · Team Management · Client Relations · Digital Acquisition Strategies.
    Google Ads SEA Meta Ads Gestion de projet Management d'équipe
  • NOIISE
    Senior SEA Project Manager
    July 2021 - March 2024 (2 years and 8 months)
    Lille, France
    As an SEA Project Manager, I have supported a portfolio of diverse clients such as the Louvre Lens (culture), King Marcel (restaurant), Notes de Styles (architecture), Century 21 Boulogne-Billancourt and Agence Varenne (real estate & luxury), and Merci la Moustiquaire (e-commerce).

    🎯 Main Responsibilities

    Creation and management of Google Ads, Bing Ads, Meta, LinkedIn, and Pinterest campaigns.

    Management of advanced campaigns (Performance Max, Discovery, RSA, DSA).

    Performance monitoring and optimization via Looker Studio and Supermetrics.

    Implementation and management of tracking with Google Tag Manager.

    Keyword research, objective setting, and SEA strategy.

    Conducting audits and providing technical recommendations.

    Clear and regular reporting to clients.

    🤝 Project Management & Client Relations

    Development of customized paid search strategies.

    Facilitating follow-up meetings and providing strategic advice through active monitoring.

    Coordination of teams and operational campaign monitoring.

    End-to-end client support, with a role of continuous consulting and optimization.

    🔑 Key Skills: Google Ads · Bing Ads · Meta Ads · LinkedIn Ads · Pinterest Ads · Google Tag Manager · Looker Studio · Supermetrics · Web Analytics · CRM · CMS (WordPress).
  • Open Linking
    SEA Project Manager
    July 2021 - September 2021 (2 months)
    Lille, France
    As an SEA Project Manager, I have supported a portfolio of diverse clients such as the Louvre Lens (culture), King Marcel (restaurant), Notes de Styles (architecture), Century 21 Boulogne-Billancourt and Agence Varenne (real estate & luxury), and Merci la Moustiquaire (e-commerce).

    🎯 Main Responsibilities

    Creation and management of Google Ads, Bing Ads, Meta, LinkedIn, and Pinterest campaigns.

    Management of advanced campaigns (Performance Max, Discovery, RSA, DSA).

    Performance monitoring and optimization via Looker Studio and Supermetrics.

    Implementation and management of tracking with Google Tag Manager.

    Keyword research, objective setting, and SEA strategy.

    Conducting audits and providing technical recommendations.

    Clear and regular reporting to clients.

    🤝 Project Management & Client Relations

    Development of customized paid search strategies.

    Facilitating follow-up meetings and providing strategic advice through active monitoring.

    Coordination of teams and operational campaign monitoring.

    End-to-end client support, with a role of continuous consulting and optimization.

    🔑 Key Skills: Google Ads · Bing Ads · Meta Ads · LinkedIn Ads · Pinterest Ads · Google Tag Manager · Looker Studio · Supermetrics · Web Analytics · CRM · CMS (WordPress).
Check out Jim's experience

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Education

  • Baccalauréat, Customer Relations and User Reception
    Lycée Camille Claudel
    2015
    Baccalauréat, Accueil Relation Clients et Usagers
  • BTS, Assistant Manager
    Lycée Mireille Grenet
    2017
    BTS, Assistant manager
Check out Jim's education

Skill set

Gestion site web
Formation AdWords

Categories