Jim Dannatt

As Brand Manager for TeamSport UK, I’ve taken on a short-term role focused on strengthening how the business runs its marketing operations, with brand purpose and consistency at the centre. I oversee the planning and delivery of campaigns and manage the wider marketing calendar to ensure activity is strategic, coordinated, and on-brand. My work is about shaping the future of what TeamSport looks and feels like from a brand perspective, ensuring clarity, creativity, and cohesion across every touchpoint. Alongside this, I’m supporting the marketing team and wider business through a period of change, helping establish stronger processes, clearer direction, and a brand-led foundation for growth.

I specialise in helping small business owners, who feel lost or overwhelmed by marketing, find clarity and confidence. No jargon, no pressure, just honest guidance. Understand what matters, make smart decisions, and feel in control of your brand.

As Head of Marketing for a fast-growing UK leisure business, I reported directly to the CEO and led a team of five marketing professionals. I had full responsibility for strategy, campaigns, and budget, covering both new and existing sites. My experience in the role included leading a full company rebrand, launching brand-building campaigns, opening new venues with tailored local marketing plans, and overseeing both online and offline activations. I introduced a new CRM system, developed guest insight platforms, and launched a new website with supporting SEO strategy. I also managed a wide range of digital and in-venue initiatives, from email marketing and e-commerce platforms to PR, events, and partnerships — giving me hands-on experience across every area of modern marketing in a fast-paced consumer environment.