Jill D.

• Owned end-to-end execution of Biotherm's 618 and Double 11 China campaigns — from creative concept development and agency brief ing to China team coordination across digital and physical retail environments; 618 overperformed with an 18% uplift against target.

• Developed retail sets and GWPs for global markets — curating product selection and packaging concept around a consumer insight, from gift-giving occasions to on-the-go formats for the active consumer.

• Led Biotherm's 'Fit & The City' guide as part of the Summer 2026 Campaign for travel retail — repositioning the brand as a lifestyle brand and building customer loyalty beyond the product.

• Managed and supported China's hallmarks campaign strategy (Love Moments & CNY), optimizing Biotherm's visual identity for the region's unique digital and physical environments.

• Managed external creative agencies across all brand projects to develop global marketing strategy for local market execution.

• Produced and launched the 'Skin School' digital celebrity event series — a flagship brand education platform drawing 300+ attendees per event and generating significant earned media coverage across key markets.

• Led integrated marketing strategy for NPD launches, translating complex ingredient science into compelling brand narratives across digital, press and retail touchpoints.

• Built and managed a press and influencer network of 500+ contacts across luxury, lifestyle and beauty verticals, growing total media mentions 20% YoY across the US, UK, France and Germany.

• Served as the brand's scientific voice with press and influencer talent, educating on Sturm's anti-inflammatory formulation philosophy and key ingredients to drive credible, science-led coverage.

• Managed simultaneous agency partnerships across four markets — CARFRAE (US), Lucien Pages (France), Lo Studio (UK) and SVR (Ger many) — ensuring strategic alignment and consistent global brand messaging.

• Conceived and delivered brand events for celebrity, influencer and press audiences, reinforcing Sturm's positioning as a luxury brand.

• Led pitches and tenders across multiple practice areas, contributing to client acquisition for a portfolio of international accounts.