Freelancer profile translated to English.

Description

Functional and technical user of Adobe Campaign/ Selligent Marketing Cloud for over 7 years, I support my clients in developing their customer lifecycles (acquisition and loyalty programs) as well as in managing platform implementation and migration projects.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Degetel Paris
Marketing Automation Consultant
DIGITAL AND IT
November 2020 - January 2026 (5 years and 2 months)
Paris, France
CRM / Marketing Automation Project Manager
Management of omnichannel marketing campaigns (email, SMS, push)
Campaign setup, targeting, and personalization
Performance analysis (open rates, click-through rates, ROI)
Design and implementation of marketing automation workflows
Support for business teams in defining CRM needs
Collection and formalization of functional requirements
Drafting of functional and technical specifications
Customer relationship management (workshops, committees, reporting)
Coordination with technical teams (developers, integrators)
Creation and tracking of project schedules
Facilitating meetings and project committees
Client training and creation of training materials
Management of a team of 6 people
Campaign Manager
Creation and deployment of one-shot and recurring campaigns
Preparation of targeting and database segmentation
Integration of HTML kits
Campaign monitoring and reporting
Management of commercial pressure
Clients:
Le Monde Groupe · IDKIDS · L’Express · TUI Fly · Carrefour Assurance · Vertbaudet · Culinarion · Ambiance & Style
CRM Marketing Automation Marketing Emailing Selligent Marketing Cloud Adobe Campaign
Velvet Consulting Paris
Marketing Automation Consultant
DIGITAL AND IT
January 2019 - November 2020 (1 year and 10 months)
Paris, France
Facilitating client workshops and gathering business needs
Data model design (schemas, table creation)
Supervision of solution development and implementation
Testing, validation, and production deployment
Setting up automated campaigns (lifecycles, alerts, scenarios)
Creating workflows and integrating messages (HTML email, SMS, extractions)
Configuring targeting and personalization rules
Business support and anomaly resolution
Reporting and performance analysis (opt-ins, unsubscribes, engagement).
Clients: Fnac / Groupe Lucien Barrière
Marketing Automation CRM Project Management Adobe Campaign Digital Project Manager
CGI
Functional Consultant / Project Support
DIGITAL AND IT
June 2018 - December 2018 (6 months)
Paris, France
Gathering and analyzing client needs
Defining the functional specifications document
Developing VBA tools in Microsoft Excel
Executing and monitoring test campaigns via JIRA
Client: BNP Paribas
Project Management IT Consultant Jira Data Analysis Scrum