Freelancer profile translated to English.
Back to original languageAbout Jihane
Functional and technical user of Adobe Campaign/ Selligent Marketing Cloud for over 7 years, I assist my clients in developing their customer lifecycle (acquisition and loyalty programs) as well as in managing platform implementation and migration projects.
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Degetel ParisMarketing Automation ConsultantDIGITAL AND ITNovember 2020 - January 2026 (5 years and 2 months)Paris, FranceCRM / Marketing Automation Project Manager
- Steering of omnichannel marketing campaigns (email, SMS, push)
- Configuration, targeting, and personalization of campaigns
- Performance analysis (open rates, click rates, ROI)
- Design and implementation of marketing automation workflows
- Support for business teams in CRM needs expression
- Collection and formalization of functional requirements
- Drafting of functional and technical specifications
- Customer relationship management (workshops, committees, reporting)
- Coordination with technical teams (developers, integrators)
- Creation and monitoring of project schedule
- Facilitation of meetings and project committees
- Client training and creation of training materials
- Management of a team of 6 people
Campaign Manager- Creation and deployment of one-shot and recurring campaigns
- Preparation of targeting and segmentation of databases
- Integration of HTML kits
- Campaign monitoring and reporting
- Management of commercial pressure
Clients:Le Monde Groupe · IDKIDS · L’Express · TUI Fly · Carrefour Assurance · Vertbaudet · Culinarion · Ambiance & Style - Velvet Consulting ParisMarketing Automation ConsultantDIGITAL AND ITJanuary 2019 - November 2020 (1 year and 10 months)Paris, France
- Facilitation of client workshops and collection of business needs
- Data model design (schemas, table creation)
- Supervision of solution development and implementation
- Testing, validation, and production deployment
- Setup of automated campaigns (lifecycles, alerts, scenarios)
- Creation of workflows and message integration (HTML email, SMS, extractions)
- Configuration of targeting and personalization rules
- Business support and anomaly resolution
- Reporting and performance analysis (opt-ins, unsubscribes, engagement).
Clients: Fnac / Groupe Lucien Barrière - CGIFunctional Consultant / Project SupportDIGITAL AND ITJune 2018 - December 2018 (6 months)Paris, France
- Collection and analysis of client needs
- Definition of the functional specifications
- Development of VBA tools under Microsoft Excel
- Execution and monitoring of test campaigns via JIRA
Client: BNP Paribas
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Education
- Master 2 Computer ScienceInstitut Galilée , Université Sorbonne Paris cité Paris2018Master 2 Informatique