Freelancer profile translated to English.
Back to original languageAbout Jihane
With strong expertise in digital product management and 4 Salesforce CRM certifications. With over 8 years of experience, I am passionate about creating innovative products and transforming ideas into tangible successes aligned with user needs and business objectives. My Agile methodology, ability to prioritize features, and close collaboration with development teams make me a valuable asset for leading projects end-to-end. My goal? To create exceptional user experiences and cutting-edge products, combining creativity and rigor to tackle development challenges with agility.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TotalEnergiesPM/AMOAENERGY AND UTILITIESApril 2025 - Today (1 year and 2 months)Paris, FranceMigration of over 1.5 million customer records and 6,500 users from Salesforce to Microsoft Dynamics CRM, covering 104 countries.As part of the SALSA program, aimed at migrating all TotalEnergies CRM users from Salesforce to Microsoft Dynamics CRM, I play a key role as Project Manager / Business Analyst. I am involved in three major projects - Marine Fuels, Lubmarine, and Lubricants France - to lead requirements gathering, define business processes, prioritize developments, write user stories, and ensure coordination between business and technical teams.I oversee the overall project, ensuring objectives, deadlines, and deliverable quality are met. I facilitate governance meetings, supervise acceptance phases, manage and control data migration, contribute to change management, and guarantee the functional and technical consistency of deployed solutions. My role is to secure the successful execution of the program, foster user adoption, and ensure the success of the migration to Dynamics.
- ROCHE BOBOISProduct Owner SalesforceLUXURY GOODSOctober 2024 - April 2025 (6 months)Paris, FranceAs part of its digital transformation, Roche Bobois, a major player in the luxury furniture sector, is deploying Salesforce CRM to better meet the expectations of its international clientele. The OMNICHANNEL project includes the implementation of a Single Customer Repository (RCU) to centralize and unify customer information into a single record, as well as the integration of IT systems with Salesforce Service Cloud, Sales Cloud, and Commerce Cloud solutions.Missions:• Gather requirements from various departments (marketing, sales, etc.) to identify essential customer information.• Prepare and lead functional/scoping workshops with business stakeholders.• Formalize existing and target functional processes.• Develop the project plan and product roadmap, and ensure milestones are met.• Prioritize features in the backlog based on business requirements and product objectives.• Manage the backlog and write user stories, features, and epics.• Write functional specifications.• Test client steps for DQE synchronization (matching, parenting, merging…).• Ensure sprint delivery: adherence to workload and deadlines.
- TotalEnergiesProduct Owner SalesforceENERGY AND UTILITIESOctober 2023 - October 2024 (1 year)Paris, FranceLubMarine is a division of TotalEnergies Lubricants and provides marine lubricants and monitoring services in over 100 countries, 1000 ports, and 7000 vessels worldwide.Project Management in line with the digital roadmap, commercial strategy, and Lubmarine's operational needs
- Roadmap development
- Participation in defining the project timeline and phases
- Facilitating backlog refinement
- Responsibility for sprint delivery: adherence to workload and deadlines, anticipating problems
Product Backlog Management- Requirements formalization
- Business process design
- Writing, breaking down, and prioritizing user stories
- Estimating user stories with the technical team during planning poker sessions
User Acceptance Testing (UAT) Management- Definition of test scenarios
- Creation of test cases
- Test execution
- Analysis and reporting
Change Management- Key User Management: organizing meetings and workshops (in English)
- Development and deployment of a user training program (in English)
- Project communication and change management
- Product demonstrations
- Functional documentation (business and solution processes)
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Education
- Master's degree, BUSINESS ANALYTICS & BIG DATAFST Settat2016Master's degree, BUSINESS ANALYTICS & BIG DATA
Certifications
- Certified AssociateSalesforce2023
- Omnistudio ConsultantSalesforce2021