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Jihane BoucettaJB

Jihane Boucetta

Copywriter / UX writer

€450/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jihane

I help you transform your content into levers of clarity, impact, and trust.

With a journalism background and several years of experience in editorial and digital communication, I support companies, institutions, and startups in content creation:
  • Copywriting & UX writing: microcopy, interfaces, smoother user journeys.
  • Copywriting: landing pages, newsletters, campaigns that drive action.
  • SEO web writing: articles and pages optimized for visibility and readability.
  • Content translation from English to French.

🎯 My conviction: well-crafted content does more than inform. It simplifies and creates value.

I would be delighted to discuss your editorial projects and help you create accurate and impactful messages.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AUDIENS
    Social media manager
    BANKING AND INSURANCE
    January 2024 - June 2024 (6 months)
    Malakoff, France
    • Management of a team of 3 people
    • Management of the Group's LinkedIn, X, Meta accounts and management of SEA campaigns, creation of video content (Premiere Pro)
    • Definition and implementation of editorial guidelines adapted to each account: tone of voice, publication frequency, target audiences, content, ...
    • Reporting (monthly + specific to each Group highlight) and KPI monitoring
    • Specific support for COMEX members in their social media strategy
    Copywriting Social media Project management Reporting SEA
  • MINISTERE DE LA SANTE ET DES SOLIDARITES
    Digital communication manager
    PUBLIC SECTOR
    May 2021 - December 2023 (2 years and 8 months)
    Paris, France
    • Creation and formatting of content on the ministry's platforms (websites and social media): webmastering, articles, publishing, referencing, accessibility, content migration, proofreading and monitoring of the editorial charter, bug fixing.
    • Definition and deployment of the editorial strategy on X, Meta, LinkedIn, YouTube.
    • Management of service providers: creative agencies, media buying agencies, graphic designers, video team.
    Social media CMS Project management Google Analytics SEO
  • PMU
    Content manager
    October 2016 - December 2019 (3 years and 3 months)
    Paris, France
    • Management, creation, and formatting of content on the brand platform
    • Partnerships: implementation of joint actions, activation, coordination
    • Agency management: briefing, monitoring, reporting, coordination (TBWA, We Are Social...)
    • Social media management: X, Facebook, Instagram, YouTube

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Education

  • Bachelor's degree in Performing Arts
    Sorbonne University
    2002
    Licence Arts du spectacle
  • Master's degree in Audiovisual Journalism
    ISERP
    2005
    Maîtrise en journalisme audiovisuel

Skill set

Categories