Jiawei Xie

• Consulting Chinese companies in the automotive and new energy sectors on market entry into Europe and business development.

• Supporting European companies in identifying and establishing contact with Chinese partners, customers, and investors.

• Developing business strategies with a focus on market entry, growth, partnerships, and cross-border collaborations.

• Sales, marketing, and commercial representation at trade fairs and industry events.

• Collaborating with an M&A consultancy to identify potential Chinese investors for European target companies.

Selected successes:

• Acquisition and execution of a consulting project for the top management of a German New Energy company, focusing on strategic consulting, business development, product benchmarking, and portfolio management; led to the successful selection of an R&D partner and the start of the demo phase.

• Signing of Memoranda of Understanding (MoUs) with two medium-sized Chinese Tier 1 automotive suppliers in the fields of cybersecurity and autonomous driving to support their market presence, customer approach, and business development in Europe.

• Establishing the German representative office of Yaxon Connect (a medium-sized Chinese Tier 1 supplier for Vehicle Connectivity products) as part of the market entry into Europe.

• Defining the market entry strategy for Europe and setting strategic business priorities.

• Strategic expansion of partnerships and establishment of a local network with German suppliers.

• Representing the company in Europe with a focus on customer approach and business development.

• Localization and target group-specific adaptation of marketing materials, presentations, and website content for the European market.

• Leading recruitment for key local positions in sales and business development in Germany.

Selected successes:

• Identification and initiation of strategic partnerships with two market-leading German Tier 1 suppliers, resulting in concrete business.

• Building and leading a cross-functional team of up to 15 employees in project management, systems engineering, software, and business development.

• Defining the business and product strategy for the Chinese market.

• Operational implementation of the strategy through product portfolio management, customer acquisition, technical standard offers, and pricing strategies.

• Establishing supplier and partner collaborations for local industrialization and optimization of time-to-market.

• Leading sales and business development activities from target customer approach to commercial negotiation.

• Management of local customer relationships and central interface between China and European competence centers.

• Overall responsibility for project execution, technical milestones, budget planning, cost center control, capacity utilization, and P&L.

Selected successes:

• Establishment and ramp-up of the local "Cross Technology Operations" team with core competencies in Systems Engineering, Functional Safety, and Cybersecurity.

• Initiation and leadership of the "Software-as-a-Product" approach, successfully implemented in the first order acquisition for VCU application software in the electrified off-highway vehicle sector.

• Development of a partnership program with a medium-sized Chinese Tier 1 supplier for electric drive systems for local industrialization; successfully transferred into a signed MoU and the start of the first demo project.

• Establishment of an internal strategic cooperation with Continental BU "Autonomous Mobility" in the areas of radar, camera, and high-performance computing systems.

• Management of international and cross-site project teams in China, Germany, Israel, UK, and Singapore.