Freelancer profile translated to English.
Back to original languageAbout Jhonny
✒️ Words that make an impact, strategies that resonate
I started with beauty & lifestyle blogging. Today, I help premium brands tell their stories with accuracy, consistency, and impact.
After several years in brand communication, including three years managing the international content for the iconic Cointreau liqueur; I've developed a chameleon-like writing style, a demanding editorial vision, and field expertise in highly regulated industries.
Proficient in French alcohol advertising law (Loi Évin) and WSET 2 certified in world wines:I create compliant content for spirits and alcoholic beverage brands, blending creativity with regulatory rigor. A rare balance.
What I do:
Content & Editorial Strategy · Social Media · Influencer Campaign Management · Press Releases & Press Kits · LinkedIn Ghostwriting · Newsletters · Brand Storytelling · Sales Pages · Copywriting
My playground:
Spirits, cosmetics, perfume, lifestyle, accessible luxury, and more.
My conviction:
A good message isn't noticed, it's felt.
📍 **Based in Paris**. Available for freelance missions now
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CointreauInternational Content ManagerWINE AND SPIRITSJuly 2023 - Today (3 years)Paris, FranceCommunication Manager specializing in Content & Earned Media.Brand Image360 CommunicationProduct LaunchBrand Communication, Hospitality & Heritage
- Rémy CointreauGroup Training Project ManagerWINE AND SPIRITSMarch 2021 - September 2023 (2 years and 6 months)Paris, FranceHead of Training for the Rémy Cointreau group.Manager of the Paris site and coordinator of training managers in France (Angers, Cognac) / Coordination of EMEA and Greater China markets, and SEAP (Taiwan, Japan, Asia Pacific including Australia...).Management of group training projects (Relunch of the Cornerstone LMS, management of Lxp and brand education tools (TeachOnMars). Skills development tools such as LinkedIn Learning or 7speaking.LMS Content Administrator
- ClarinsTraining Project ManagerFASHION AND COSMETICSApril 2018 - January 2021 (2 years and 10 months)Paris, FranceHR Generalist with a strong affinity for digital.Expert in Training, Business-oriented.Online training #Edtech
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Education
- BAC+5 Master in Management Programme Grande EcoleINSEEC Business School2017Option Stratégies numériques et Start-up. Double compétences RH et Digitale
Certifications
- Data Marketing CertificateNumberly2023
- Growth MarketingGrowth Tribe2023