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J-François CorbéJC

J-François Corbé

MOA / Product Owner

€250/day
Strasbourg, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About J-François

As aProduct Owner(ERP / specific developments):
• Defines the product vision, collects stakeholder needs, and writes User Stories
• Prioritizes the backlog and ensures each evolution brings maximum business value.
• Actively participates in Scrum ceremonies (Sprint Planning, Review, Retrospective, Daily if needed)
• Collaborates closely with the development team to ensure the delivery of useful, clear, and relevant features.

As a **B2B E-commerce Project Manager**:
Product and service offering definition
• Understand customer expectations
• Product selection and catalog structuring
• Choice of differentiating services
• Competitive analysis

Online commercial strategy
• Define sales objectives, key performance indicators (KPIs)
• Determine positioning, pricing, promotions
• Choose sales channels (website, marketplaces, social networks)

E-commerce site management
• Ensure site performance, usability, security, and updates
• Ensure good product presentation (photos, descriptions, categorization)
• Optimize the customer journey (UX/UI)

Digital marketing
• Manage campaigns (emailing, SEA/SEO, social networks, affiliate marketing…)
• Analyze traffic and conversion rates
• Manage online customer relationships (CRM, retargeting, newsletters)

Sales and indicator monitoring
• Track sales, average order value, abandonment rates
• Produce regular reports and propose corrective actions

Coordination & project management
• Work with IT, marketing, logistics, and customer service teams
• Manage service providers (web agencies, freelancers, developers)

Logistics & customer service
• Ensure order, delivery, and return management
• Monitor customer satisfaction, reviews, complaints
  • French

    Native or bilingual

Can work on-site
Strasbourg (up to 50km), Mulhouse (up to 50km), Nancy (up to 50km)

Experience

  • Divers
    PO / E-commerce Consultant
    February 2024 - November 2025 (1 year and 9 months)
    Example missions since 2018

    Hager:implementation of a product catalog for 300 sales representatives and 2500 resellers
    • Relations with various Hager group stakeholders (Marketing, Sales, Designer)
    • Formalization of user needs (user stories)
    • Product backlog management
    • Planning and monitoring of developments

    I-Datech(banking GIE):
    • User needs: sales, production, IT services, and accounting
    • Creation of functional specifications
    • Research for the most appropriate ERP
    • Proposal to management of selected ERP, budget, timeline, …

    Abisco(security equipment sales):
    • Catalog positioning
    • Product offering definition
    • Monitoring of offshore SEO and SEA providers
    • Monitoring of developments

    Achatmat(creation of a medical equipment sales platform):
    • Creation of a new product offering (1,200 references)
    • Supplier search
    • Analysis of the existing catalog for ROI improvement
    • Conversion funnel analysis
    • AI content generation
  • Print8
    Product Owner / MOA
    SOFTWARE PUBLISHING
    January 2020 - December 2023 (3 years and 11 months)
    Mulhouse, France
    Product Owner / MOA:
    • Definition of customer needs (User Story)
    • Product Backlog management and monitoring
    • Sprint planning, Sprint review, and retrospective
    • Offshore development team

    Applications developed:
    • Purchasing center for printers
    • Machine price generator
    • White label (global solution)
    agile-project-management feature-definition user-stories-and-technical-specifications
  • Akilaé
    MOA / Product Owner ERP e-B2B/B2C
    January 2016 - January 2018 (2 years)
    Strasbourg, France
    • Finalization of an ERP for commercialization purposes
    • Agile management of an offshore development team

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Education

  • ISTQB V4 Agile
    ISTQB V4 Agile
  • Product Owner
    scrum.org
    2024
    Product Owner

Skill set

Categories