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Description

As aProduct Owner(ERP / specific developments):

• Defines the product vision, collects stakeholder needs, and writes User Stories

• Prioritizes the backlog and ensures each evolution brings maximum business value.

• Actively participates in Scrum ceremonies (Sprint Planning, Review, Retrospective, Daily if needed)

• Collaborates closely with the development team to ensure the delivery of useful, clear, and relevant features.

As a **B2B E-commerce Project Manager**:

Product and service offering definition

• Understand customer expectations

• Product selection and catalog structuring

• Choice of differentiating services

• Competitive analysis

Online commercial strategy

• Define sales objectives, key performance indicators (KPIs)

• Determine positioning, pricing, promotions

• Choose sales channels (website, marketplaces, social networks)

E-commerce site management

• Ensure site performance, usability, security, and updates

• Ensure good product presentation (photos, descriptions, categorization)

• Optimize the customer journey (UX/UI)

Digital marketing

• Manage campaigns (emailing, SEA/SEO, social networks, affiliate marketing…)

• Analyze traffic and conversion rates

• Manage online customer relationships (CRM, retargeting, newsletters)

Sales and indicator monitoring

• Track sales, average order value, abandonment rates

• Produce regular reports and propose corrective actions

Coordination & project management

• Work with IT, marketing, logistics, and customer service teams

• Manage service providers (web agencies, freelancers, developers)

Logistics & customer service

• Ensure order, delivery, and return management

• Monitor customer satisfaction, reviews, complaints

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Mulhouse (up to 50km), Nancy (up to 50km)

Divers
PO / E-commerce Consultant
February 2024 - November 2025 (1 year and 9 months)
Example missions since 2018

Hager:implementation of a product catalog for 300 sales representatives and 2500 resellers
• Relations with various Hager group stakeholders (Marketing, Sales, Designer)
• Formalization of user needs (user stories)
• Product backlog management
• Planning and monitoring of developments

I-Datech(banking GIE):
• User needs: sales, production, IT services, and accounting
• Creation of functional specifications
• Research for the most appropriate ERP
• Proposal to management of selected ERP, budget, timeline, …

Abisco(security equipment sales):
• Catalog positioning
• Product offering definition
• Monitoring of offshore SEO and SEA providers
• Monitoring of developments

Achatmat(creation of a medical equipment sales platform):
• Creation of a new product offering (1,200 references)
• Supplier search
• Analysis of the existing catalog for ROI improvement
• Conversion funnel analysis
• AI content generation
Print8
Product Owner / MOA
SOFTWARE PUBLISHING
January 2020 - December 2023 (3 years and 11 months)
Mulhouse, France
Product Owner / MOA:
• Definition of customer needs (User Story)
• Product Backlog management and monitoring
• Sprint planning, Sprint review, and retrospective
• Offshore development team

Applications developed:
• Purchasing center for printers
• Machine price generator
• White label (global solution)
agile-project-management feature-definition user-stories-and-technical-specifications
Akilaé
MOA / Product Owner ERP e-B2B/B2C
January 2016 - January 2018 (2 years)
Strasbourg, France
• Finalization of an ERP for commercialization purposes
• Agile management of an offshore development team