Jessy Pennont

• Creation of strong visual identities: I conceptualized and developed distinct visual identities for various brands, using creative concepts and unique visual elements to reflect their essence.

• Design of logos and graphic elements: I created impactful logos and striking graphic elements, ensuring they were memorable and accurately represented the brand image.

• Brand strategy: I contributed to defining brand strategies by working on brand perception and market positioning, and developing visual guidelines for consistency.

• Design of user-friendly interfaces: I created intuitive and enjoyable interfaces to use, based on a deep understanding of user needs to ensure a smooth experience.

• Prototyping and user testing: I used prototyping tools to visualize and test concepts, ensuring products were optimized before development.

• Optimization of user experience: I made continuous improvements to interfaces to maximize user experience, analyzing data and implementing effective solutions.

• Design of intuitive interfaces for web and mobile applications, focusing on optimal user experience.

• Development of information architectures, creation of wireframes, and realization of interactive prototypes to ensure smooth navigation.

• Creation of distinctive visual identities, including the design of impactful logos and striking marketing materials.

• Use of a varied palette of tools such as Photoshop, Illustrator, Figma, etc., to realize my technical skills.

• Skillful fusion of creativity with an innate curiosity for strategic analysis, ensuring holistic solutions.

• Commitment to project management to ensure visual and functional consistency at every stage of the process.

• Close collaboration with development teams, integration of ergonomic and functional audits to optimize results.

• Creation of designs that combine visual art with strategic thinking, exceeding defined objectives.

• Extensive expertise in strategic analysis, project management, and creating synergy between form and function.

• Transformation of projects into exceptional visual experiences through a creative and pragmatic approach.

• Art direction for 4 physical boxes used in a new escape game organized by PSG

• Design of the visual universe in line with the club's DNA, combining mystery, challenge, and football passion

• Creation of visuals, textures, and graphic decors applied to the boxes (interior and exterior)

• Close collaboration with event teams to ensure consistency between the physical experience and the PSG universe

• Creation of mock-ups and deliverables ready for material production

• Objective achieved: an immersive, fun, and memorable experience that surprised fans and strengthened their attachment to the brand