Freelancer profile translated to English.

Description

Marketing and communication leader with nearly 10 years of experience and 2 strong specializations: Content and Social Media. I intervene in structuring or transformation phases: launching a content factory, building a social media and influence strategy, integrating AI into daily operations, managing performance, and supporting team growth, for example.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

OMNES Education
Group Brand & Content Director
February 2024 - September 2025 (1 year and 7 months)
Paris, France
Brand and content strategies (for 7 business schools):
• Definition of brand platforms and strategies for 7 business schools, managing agencies and external providers;
• Creation and supervision of multi-channel, full-funnel content strategies to support marketing objectives;
• Creation and management of a Content Library and Content Factory to produce key content for acquisition campaigns (average ROI: 600%);
• Definition and deployment of the 360° marketing and communication strategy to increase the Group's schools' brand awareness;
• Monitoring, measurement, and analysis of performance, providing regular KPI reports and adjusting strategies accordingly.

Direct management of a team of 5 people and functional management of 40 Communication Managers and Officers. Budget management (> €1 million)
Budget Management Project Management Digital Marketing Branding Content Strategy
OMNES Education
Marketing Lead
February 2025 - September 2025 (7 months)
Paris, France
Combining strategic vision and operational excellence to accelerate the growth of a portfolio of business schools (including Sup de Pub)
• Define and implement the global marketing strategy (performance + branding)
• Build the new brand platform and visual identity for Sup de Pub, and deploy it across multiple channels and all departments
• Monitor and manage KPIs: leads generated, candidates generated, event ROI, reach, content engagement
Marketing Analytics Marketing and Communication Planning Digital Marketing Budget Management Webmarketing Strategy
OMNES Education
Group Brand Content, Social Media, and Influence Manager
April 2021 - February 2024 (2 years and 10 months)
Paris, France
Brand image management for 10 of the Group's business schools:
• Development of brand assets (brand platform, graphic charter, editorial charter, logo...) and consistency across all media;
• Launch of marketing campaigns focused on awareness, acquisition, or conversion across different channels, with service providers and agencies.
Leading a network of 40 Communication Managers and Community Managers:
• Support and recommendations in the 360° communication and social media strategies of the business schools;
• Support in improving the engagement of business schools on social media (+3 to 8 points each year, +20% followers);
• Ensure team skill development;
• Implementation of new tools and processes and change management support to manage for performance.