Freelancer profile translated to English.
Back to original languageAbout Jessim
With over 4 years of experience in digital media buying, I assist brands, agencies, and startups in the complete management of their advertising campaigns: from strategy to operational execution.
💡 My expertise:
Activation & optimization on DSP (Hawk, Yahoo, Displayce)
Multi-channel digital advertising: Display, Video, Audio, DOOH, Social (Meta, TikTok)
Budgets managed from €1,000 to €100,000+
Media strategy, targeting, A/B testing, pixels & tracking
Creation of dynamic dashboards on Looker Studio
100% remote experience, agile mode, performance-oriented
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SynapsCampaign Manager (SEA, Programmatic & Social Ads)March 2024 - August 2025 (1 year and 5 months)- Management and optimization of multi-channel digital campaigns (Social, Search, Programmatic) with an annual budget of €300,000.- Improvement of ROAS by +15% and reduction of CPA/CPL by -10% in 12 months through data-driven optimizations.- Creation of automated reporting (Looker Studio) reducing extraction and analysis time by 30%.
- NFTYMedia Trader (Programmatic & Social Media)March 2021 - March 2024 (3 years)Lyon, France• Management of programmatic Display, Audio, Video, DOOH & Social Media campaigns (with a budget ranging from €1,000 to over €50,000).• Analysis of briefs and strategy development.• Creation and optimization of campaigns on DSPs (Yahoo Verizon, Hawk, Displayce..) and setting up deals with agencies.• Trafficking, pixel creation, audience creation.• Creation and presentation of dashboards for completed and/or ongoing campaigns.
- AdthinkDigital Project Manager/Traffic ManagerJanuary 2021 - March 2021 (2 months)Lyon, France• Constant competitive monitoring in the e-commerce and dropshipping sector.• Creation, optimization, and monitoring of procedures to discover new products for commercialization in several international markets.• Testing multiple products per week and large-scale commercialization.• Creation, management, and optimization of product pages necessary for product launch and growth.• Implementation and optimization of Facebook Ads campaigns and other media with a focus on growth and profitability.• Weekly production and performance reporting.
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Education
- Master 1 Digital MarketingINSEEC U.2019Master 1 Marketing digital
- Master 1 Money, Banking, Finance, Insurance (MBFA)Université Lumière Lyon 22018Master 1 Monnaie, Banque, Finance, Assurance (MBFA)