Jessika Strobel

Development of a visual brand identity for a high-quality souvenir shop at Diani Beach in Kenya.

Based on an existing design, a distinctive brand mark was developed that incorporates the origin of the name "Angani" (Swahili for "sky" or "atmosphere") as well as the regional connection to the Lilac-breasted roller as a characteristic symbol. In addition to revising the logo, the project included developing a consistent visual identity with typography, color palette, design guidelines, and various application examples.

The goal was to create a high-quality, authentic brand presence that combines the company's local origins with a modern and professional appearance.

As part of my work at the advertising agency Strobel GmbH, I was involved in the development and implementation of social media communication for the hauck brand in national and international markets.

My responsibilities included content conception, editorial planning, and the design of social media content and communication materials. Additionally, I developed templates and assets for a consistent brand presence across various platforms and supported community management as well as the coordination of influencer and user-generated content collaborations.

The focus was on combining brand communication, visual design, and content strategy to ensure a unified and target-group-oriented presence on social media.

As part of my work at the advertising agency Strobel GmbH, I was responsible for the support and creative development of the Kapuziner Weißbier brand for several years.

My responsibilities included:

– Concept development, project management, and creative implementation of various communication measures

– Campaigns and advertising materials

– POS materials

– Editorial formats

This resulted in both classic print media and digital applications in line with the brand's corporate design.

The focus was on consistent brand management, target-group-oriented communication of different product lines, and close coordination with the client and other project stakeholders.